Brandwave

Toro vs Troy-Bilt:Which is more popular?

In September 2026, Toro had more branded searches than Troy-Bilt among lawn mower brands in the United States. Toro had about 60,500 branded searches, while Troy-Bilt had 18,100. Toro made up 20% of all lawn mower brand searches we track, and Troy-Bilt accounted for 6%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Toro appeared in three of the five answers and Troy-Bilt in none.

Among lawn mower brands in the United States in September 2026

Who do people search for more?

Toro, about 3 searches for every 1 for Troy-Bilt

Toro 60.5K searchesTroy-Bilt 18.1K searches

Who does AI mention more?

Toro, mentioned in 3 of 5 answers, Troy-Bilt in 0

Toro in 3 of 5Troy-Bilt in 0 of 5

Who does AI recommend more?

Toro, the only one of the two named

Toro first in 3Troy-Bilt never named

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Troy-Bilt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. Snapper9th
  10. Troy-Bilt–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Toro or Troy-Bilt more popular in search?

This chart shows how often people search Google for Toro and Troy-Bilt by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

Toro and Troy-Bilt among lawn mower brands in the United States, by month

Share of searches by month for Toro, Troy-Bilt. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

How has the Toro and Troy-Bilt comparison changed over the last 12 months?

3 findings
  • Toro was ahead of Troy-Bilt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands in the United States moved from 19.8% to 20%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 12 months ending September 2026, Troy-Bilt’s share of searches among lawn mower brands in the United States moved from 4.9% to 6%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

How did search popularity change for United States lawn mower brands in September 2026?

2 changes
  1. In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%.

  2. In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toro’s and Troy-Bilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toro

1 branded search term

  • toro lawn mower

Troy-Bilt

1 branded search term

  • troy bilt lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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