Brandwave

How popular isToro?

In September 2026, people searched for Toro by name about 60,500 times in the United States, a 49.4% increase from the previous year. These searches made up 20% of all United States lawn mower brand searches, placing Toro first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Toro appeared in three of the five answers and was the most recommended of the 13.

Search and AI answers in September 2026

Toro is the most searched of 13 competitors and the most recommended in AI answers.

  1. ToroShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 13.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. CraftsmanShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Honda Power EquipmentShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. HusqvarnaShare of searches 10.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+8 more

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toro is the most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. Snapper9th
  10. Troy-Bilt–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which lawn mower brands compete with Toro?

Toro against lawn mower brands in the United States, by month

Share of searches by month for Toro, Ryobi, Craftsman, Honda Power Equipment, Husqvarna, John Deere, Greenworks, Troy-Bilt, DeWalt, Snapper, Cub Cadet, Kobalt. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

  1. 1.Toro

    20%

    Held 1st. 60.5K estimated branded searches, -33.1% vs prior month. Share -1.9 points.

  2. 2.Ryobi

    13.4%

    Moved from 4th to 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.

  3. 3.Craftsman

    10.9%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  4. 4.Honda Power Equipment

    10.9%

    Moved from 3rd to 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -1.1 points.

  5. 5.Husqvarna

    10.9%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +1.1 points.

  6. 6.John Deere

    7.3%

    Moved from 7th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share +0.8 points.

  7. 7.Greenworks

    6%

    Moved from 6th to 7th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.6 points.

  8. 8.Troy-Bilt

    6%

    Held 8th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.6 points.

  9. 9.DeWalt

    4.9%

    Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  10. 10.Snapper

    4%

    Held 10th. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.4 points.

  11. 11.Cub Cadet

    2.2%

    Held 11th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  12. 12.Kobalt

    2.2%

    Held 12th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.

  13. 13.WORX

    1.5%

    Held 13th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Ryobi and DeWalt sell other things too, so only their searches that name this product count here, like “ryobi lawn mower”.

Compare popularity between Toro and its closest rivals

Every comparison with Toro

12 comparisons

How has branded search demand for Toro changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toro in the United States rose from 40.5K to 60.5K.
  • Across the 12 months ending September 2026, Toro’s share of searches among lawn mower brands in the United States peaked at 23.4% in May 2026 and was lowest at 18.6% in November 2025.

How did search popularity change for United States lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Craftsman and Honda Power Equipment to rank 2nd among lawn mower brands in the United States, with 13.4% of the searches.

  2. In September 2026, John Deere overtook Greenworks to rank 6th among lawn mower brands in the United States, with 7.3% of the searches.

  3. In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%.

  4. In September 2026, Troy-Bilt gained share of searches among lawn mower brands in the United States, from 5.4% to 6%.

  5. In September 2026, DeWalt gained share of searches among lawn mower brands in the United States, from 4.4% to 4.9%.

  6. In September 2026, Toro lost share of searches among lawn mower brands in the United States, from 21.9% to 20%.

How are Toro’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Toro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toro lawn mower

Do you work for Toro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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