Tandy Leather vs Wickett & Craig:Which is more popular?
In September 2026, Tandy Leather had more branded searches than Wickett & Craig among leathercraft suppliers in the United States. Tandy Leather had about 60,500 branded searches, while Wickett & Craig had 1,600. Tandy Leather made up 63.3% of all leathercraft supplier searches we track, and Wickett & Craig accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about leathercraft suppliers, Tandy Leather and Wickett & Craig each appeared in two of the three answers. Wickett & Craig was mentioned before Tandy Leather in two out of three answers.
Who do people search for more?
Tandy Leather, about 38 searches for every 1 for Wickett & Craig
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Wickett & Craig, named ahead of Tandy Leather in 2 of 3 answers
Follow Tandy Leather vs Wickett & Craig and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top leathercraft suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tandy Leather and Wickett & Craig were each mentioned in two out of three: in two of the three ChatGPT answers. Wickett & Craig was listed before Tandy Leather in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weaver Leather Supply3 of 3Named in 3 of 3 ChatGPT answers- Tandy Leather2 of 3Named in 2 of 3 ChatGPT answers
Rocky Mountain Leather Supply2 of 3Named in 2 of 3 ChatGPT answers
Springfield Leather2 of 3Named in 2 of 3 ChatGPT answers- Wickett & Craig2 of 3Named in 2 of 3 ChatGPT answers
Buckleguy0 of 3Named in 0 of 3 ChatGPT answers
Maverick Leather Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about leathercraft suppliers
3 answers
Asked ChatGPT
“Where's the best place to buy leather for leatherworking?”
Asked ChatGPT
“What leathercraft tools should a beginner buy, and where?”
Asked ChatGPT
“Which leather suppliers sell good vegetable tanned leather online?”
Searched Google, AI Overview
“leather craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“leather supply”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Tandy Leather or Wickett & Craig more popular in search?
This chart shows how often people search Google for Tandy Leather and Wickett & Craig by name. Each line represents a brand's share of searches for all seven leathercraft suppliers we track, month by month, from searches in United States.
Share of searches by month for Tandy Leather, Wickett & Craig. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tandy Leather | Weaver Leather Supply | Buckleguy | Rocky Mountain Leather Supply | Springfield Leather | Wickett & Craig | Maverick Leather Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.4% | 7.7% | 5.1% | 5.1% | 1.5% | 0.56% |
| Nov 2025 | 70.8% | 9.5% | 7.7% | 5.2% | 5.2% | 1.3% | 0.46% |
| Dec 2025 | 69.8% | 11.4% | 7.6% | 5.1% | 4.2% | 1.5% | 0.45% |
| Jan 2026 | 69.7% | 11.4% | 7.6% | 5.1% | 4.2% | 1.5% | 0.55% |
| Feb 2026 | 69.6% | 11.4% | 7.6% | 5.1% | 4.1% | 1.5% | 0.68% |
| Mar 2026 | 67.8% | 11.1% | 9.1% | 4.9% | 4.9% | 1.5% | 0.66% |
| Apr 2026 | 65.3% | 13.1% | 8.7% | 5.8% | 4.7% | 1.7% | 0.64% |
| May 2026 | 66% | 13.2% | 8.8% | 4.8% | 4.8% | 1.7% | 0.64% |
| Jun 2026 | 61.2% | 15% | 10% | 5.4% | 5.4% | 2% | 0.89% |
| Jul 2026 | 66% | 13.2% | 8.8% | 4.8% | 4.8% | 1.7% | 0.64% |
| Aug 2026 | 63.4% | 15.5% | 8.5% | 5.7% | 4.6% | 1.7% | 0.62% |
| Sep 2026 | 63.3% | 12.7% | 10.4% | 5.6% | 5.6% | 1.7% | 0.75% |
How has the Tandy Leather and Wickett & Craig comparison changed over the last 12 months?
3 findings
- Tandy Leather was ahead of Wickett & Craig in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tandy Leather’s share of searches among leathercraft suppliers in the United States moved from 70.5% to 63.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Wickett & Craig’s share of searches among leathercraft suppliers in the United States moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for United States leathercraft suppliers in September 2026?
1 change
Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tandy Leather’s and Wickett & Craig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tandy Leather
1 branded search term
- tandy leather
Wickett & Craig
1 branded search term
- wickett and craig
Other head-to-heads among leathercraft suppliers
- Tandy Leather vs Weaver Leather Supply: compare popularity
- Tandy Leather vs Buckleguy: compare popularity
- Tandy Leather vs Rocky Mountain Leather Supply: compare popularity
- Tandy Leather vs Springfield Leather: compare popularity
- Weaver Leather Supply vs Buckleguy: compare popularity
- Weaver Leather Supply vs Rocky Mountain Leather Supply: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.