How popular isWickett & Craig?
In September 2026, people searched for Wickett & Craig by name about 1,600 times in the United States, about the same as the previous year. These searches made up 1.7% of all United States leathercraft supplier searches, placing Wickett & Craig sixth out of seven suppliers. When we asked both ChatGPT and Google AI Overviews about leathercraft suppliers, Wickett & Craig appeared in two of the three answers and was the joint second most recommended of the seven.
Wickett & Craig is the sixth most searched of 7 competitors and the joint second most recommended in AI answers.
Tandy LeatherShare of searches 63.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Weaver Leather SupplyShare of searches 12.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
BuckleguyShare of searches 10.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Rocky Mountain Leather SupplyShare of searches 5.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Wickett & CraigShare of searches 1.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
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Top leathercraft suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wickett & Craig was mentioned in two out of three: in two of the three ChatGPT answers. Wickett & Craig is the joint second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weaver Leather Supply3 of 3Named in 3 of 3 ChatGPT answers
- Tandy Leather2 of 3Named in 2 of 3 ChatGPT answers
- Rocky Mountain Leather Supply2 of 3Named in 2 of 3 ChatGPT answers
Springfield Leather2 of 3Named in 2 of 3 ChatGPT answers- Wickett & Craig2 of 3Named in 2 of 3 ChatGPT answers
- Buckleguy0 of 3Named in 0 of 3 ChatGPT answers
Maverick Leather Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about leathercraft suppliers
3 answers
Asked ChatGPT
“Where's the best place to buy leather for leatherworking?”
Asked ChatGPT
“What leathercraft tools should a beginner buy, and where?”
Asked ChatGPT
“Which leather suppliers sell good vegetable tanned leather online?”
Searched Google, AI Overview
“leather craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“leather supply”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Which leathercraft suppliers compete with Wickett & Craig?
Share of searches by month for Tandy Leather, Weaver Leather Supply, Buckleguy, Rocky Mountain Leather Supply, Springfield Leather, Wickett & Craig. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tandy Leather | Weaver Leather Supply | Buckleguy | Rocky Mountain Leather Supply | Springfield Leather | Wickett & Craig | Maverick Leather Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.4% | 7.7% | 5.1% | 5.1% | 1.5% | 0.56% |
| Nov 2025 | 70.8% | 9.5% | 7.7% | 5.2% | 5.2% | 1.3% | 0.46% |
| Dec 2025 | 69.8% | 11.4% | 7.6% | 5.1% | 4.2% | 1.5% | 0.45% |
| Jan 2026 | 69.7% | 11.4% | 7.6% | 5.1% | 4.2% | 1.5% | 0.55% |
| Feb 2026 | 69.6% | 11.4% | 7.6% | 5.1% | 4.1% | 1.5% | 0.68% |
| Mar 2026 | 67.8% | 11.1% | 9.1% | 4.9% | 4.9% | 1.5% | 0.66% |
| Apr 2026 | 65.3% | 13.1% | 8.7% | 5.8% | 4.7% | 1.7% | 0.64% |
| May 2026 | 66% | 13.2% | 8.8% | 4.8% | 4.8% | 1.7% | 0.64% |
| Jun 2026 | 61.2% | 15% | 10% | 5.4% | 5.4% | 2% | 0.89% |
| Jul 2026 | 66% | 13.2% | 8.8% | 4.8% | 4.8% | 1.7% | 0.64% |
| Aug 2026 | 63.4% | 15.5% | 8.5% | 5.7% | 4.6% | 1.7% | 0.62% |
| Sep 2026 | 63.3% | 12.7% | 10.4% | 5.6% | 5.6% | 1.7% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 60.5K | 0% | -0.2 points | |
| 2, held 2nd | 12.7% | 12.1K | -18.2% | -2.9 points | |
| 3, held 3rd | 10.4% | 9.9K | +22.2% | +1.9 points | |
| 4, held 4th | 5.6% | 5.4K | 0% | 0 points | |
| 5, held 5th | 5.6% | 5.4K | +22.7% | +1 points | |
| 6, held 6th | 1.7% | 1.6K | 0% | 0 points | |
| 7, held 7th | 0.75% | 720 | +22% | +0.1 points |
63.3%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.7%
Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
10.4%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.9 points.
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
5.6%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.
1.7%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.75%
Held 7th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
Compare popularity between Wickett & Craig and its closest rivals
- Wickett & Craig vs Weaver Leather Supply: compare popularity
- Wickett & Craig vs Buckleguy: compare popularity
- Wickett & Craig vs Rocky Mountain Leather Supply: compare popularity
- Wickett & Craig vs Springfield Leather: compare popularity
- Wickett & Craig vs Maverick Leather Company: compare popularity
- Compare Wickett & Craig with any brand
Every comparison with Wickett & Craig
6 comparisons
How has branded search demand for Wickett & Craig changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wickett & Craig in the United States held steady at 1.6K.
- Across the 12 months ending September 2026, Wickett & Craig’s share of searches among leathercraft suppliers in the United States held steady, from 1.5% to 1.7%.
How did search popularity change for United States leathercraft suppliers in September 2026?
5 changes
In September 2026, Buckleguy gained share of searches among leathercraft suppliers in the United States, from 8.5% to 10.4%.
In September 2026, Springfield Leather gained share of searches among leathercraft suppliers in the United States, from 4.6% to 5.6%.
In September 2026, Weaver Leather Supply lost share of searches among leathercraft suppliers in the United States, from 15.5% to 12.7%.
Estimated monthly branded searches for Maverick Leather Company in the United States rose 22% over 12 measured months, from 590 to 720 in September 2026.
Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are Wickett & Craig’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wickett & Craig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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