Brandwave

How popular isTandy Leather?

In September 2026, people searched for Tandy Leather by name about 60,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 63.3% of all United States leathercraft supplier searches, placing Tandy Leather first out of seven suppliers. When we asked both ChatGPT and Google AI Overviews about leathercraft suppliers, Tandy Leather appeared in two of the three answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Tandy Leather is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Tandy LeatherShare of searches 63.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Weaver Leather SupplyShare of searches 12.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. BuckleguyShare of searches 10.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Rocky Mountain Leather SupplyShare of searches 5.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  5. Springfield LeatherShare of searches 5.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top leathercraft suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tandy Leather was mentioned in two out of three: in two of the three ChatGPT answers. Tandy Leather is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weaver Leather Supply1st
  2. Rocky Mountain Leather Supply2nd
  3. Wickett & Craig2nd
  4. Tandy Leather4th
  5. Springfield Leather5th
  6. Buckleguy–
  7. Maverick Leather Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about leathercraft suppliers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which leathercraft suppliers compete with Tandy Leather?

Tandy Leather against leathercraft suppliers in the United States, by month

Share of searches by month for Tandy Leather, Weaver Leather Supply, Buckleguy, Rocky Mountain Leather Supply, Springfield Leather. The figures are in the table below the chart.

View monthly share of searches table
MonthTandy LeatherWeaver Leather SupplyBuckleguyRocky Mountain Leather SupplySpringfield LeatherWickett & CraigMaverick Leather Company
Oct 202570.5%9.4%7.7%5.1%5.1%1.5%0.56%
Nov 202570.8%9.5%7.7%5.2%5.2%1.3%0.46%
Dec 202569.8%11.4%7.6%5.1%4.2%1.5%0.45%
Jan 202669.7%11.4%7.6%5.1%4.2%1.5%0.55%
Feb 202669.6%11.4%7.6%5.1%4.1%1.5%0.68%
Mar 202667.8%11.1%9.1%4.9%4.9%1.5%0.66%
Apr 202665.3%13.1%8.7%5.8%4.7%1.7%0.64%
May 202666%13.2%8.8%4.8%4.8%1.7%0.64%
Jun 202661.2%15%10%5.4%5.4%2%0.89%
Jul 202666%13.2%8.8%4.8%4.8%1.7%0.64%
Aug 202663.4%15.5%8.5%5.7%4.6%1.7%0.62%
Sep 202663.3%12.7%10.4%5.6%5.6%1.7%0.75%

  1. 1.Tandy Leather

    63.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Weaver Leather Supply

    12.7%

    Held 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Buckleguy

    10.4%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  4. 4.Rocky Mountain Leather Supply

    5.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Springfield Leather

    5.6%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1 points.

  6. 6.Wickett & Craig

    1.7%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Maverick Leather Company

    0.75%

    Held 7th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.

Compare popularity between Tandy Leather and its closest rivals

Every comparison with Tandy Leather

6 comparisons

How has branded search demand for Tandy Leather changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tandy Leather in the United States fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Tandy Leather’s share of searches among leathercraft suppliers in the United States decreased from 70.5% to 63.3%.
  • Across the 12 months ending September 2026, Tandy Leather’s share of searches among leathercraft suppliers in the United States peaked at 70.8% in November 2025 and was lowest at 61.2% in June 2026.

How did search popularity change for United States leathercraft suppliers in September 2026?

5 changes

  1. In September 2026, Buckleguy gained share of searches among leathercraft suppliers in the United States, from 8.5% to 10.4%.

  2. In September 2026, Springfield Leather gained share of searches among leathercraft suppliers in the United States, from 4.6% to 5.6%.

  3. In September 2026, Weaver Leather Supply lost share of searches among leathercraft suppliers in the United States, from 15.5% to 12.7%.

  4. Estimated monthly branded searches for Maverick Leather Company in the United States rose 22% over 12 measured months, from 590 to 720 in September 2026.

  5. Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Tandy Leather’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tandy Leather’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tandy leather

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How the Brand Demand Index is measured

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