Brandwave

Rocky Mountain Leather Supply vs Tandy Leather:Which is more popular?

In September 2026, Tandy Leather had more branded searches than Rocky Mountain Leather Supply among leathercraft suppliers in the United States. Tandy Leather had about 60,500 branded searches, while Rocky Mountain Leather Supply had 5,400. Tandy Leather made up 63.3% of all leathercraft supplier searches we track, and Rocky Mountain Leather Supply accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about leathercraft suppliers, Rocky Mountain Leather Supply and Tandy Leather each appeared in two of the three answers. Rocky Mountain Leather Supply was mentioned before Tandy Leather in two out of three answers.

Among leathercraft suppliers in the United States in September 2026

Who do people search for more?

Tandy Leather, about 11 searches for every 1 for Rocky Mountain Leather Supply

Tandy Leather 60.5K searchesRocky Mountain Leather Supply 5.4K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Rocky Mountain Leather Supply in 2 of 3Tandy Leather in 2 of 3

Who does AI recommend more?

Rocky Mountain Leather Supply, named ahead of Tandy Leather in 2 of 3 answers

Rocky Mountain Leather Supply first in 2Tandy Leather first in 1

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Top leathercraft suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rocky Mountain Leather Supply and Tandy Leather were each mentioned in two out of three: in two of the three ChatGPT answers. Rocky Mountain Leather Supply was listed before Tandy Leather in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weaver Leather Supply1st
  2. Rocky Mountain Leather Supply2nd
  3. Wickett & Craig2nd
  4. Tandy Leather4th
  5. Springfield Leather5th
  6. Buckleguy–
  7. Maverick Leather Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about leathercraft suppliers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Rocky Mountain Leather Supply or Tandy Leather more popular in search?

This chart shows how often people search Google for Rocky Mountain Leather Supply and Tandy Leather by name. Each line represents a brand's share of searches for all seven leathercraft suppliers we track, month by month, from searches in United States.

Rocky Mountain Leather Supply and Tandy Leather among leathercraft suppliers in the United States, by month

Share of searches by month for Tandy Leather, Rocky Mountain Leather Supply. The figures are in the table below the chart.

View monthly share of searches table
MonthTandy LeatherWeaver Leather SupplyBuckleguyRocky Mountain Leather SupplySpringfield LeatherWickett & CraigMaverick Leather Company
Oct 202570.5%9.4%7.7%5.1%5.1%1.5%0.56%
Nov 202570.8%9.5%7.7%5.2%5.2%1.3%0.46%
Dec 202569.8%11.4%7.6%5.1%4.2%1.5%0.45%
Jan 202669.7%11.4%7.6%5.1%4.2%1.5%0.55%
Feb 202669.6%11.4%7.6%5.1%4.1%1.5%0.68%
Mar 202667.8%11.1%9.1%4.9%4.9%1.5%0.66%
Apr 202665.3%13.1%8.7%5.8%4.7%1.7%0.64%
May 202666%13.2%8.8%4.8%4.8%1.7%0.64%
Jun 202661.2%15%10%5.4%5.4%2%0.89%
Jul 202666%13.2%8.8%4.8%4.8%1.7%0.64%
Aug 202663.4%15.5%8.5%5.7%4.6%1.7%0.62%
Sep 202663.3%12.7%10.4%5.6%5.6%1.7%0.75%

How has the Rocky Mountain Leather Supply and Tandy Leather comparison changed over the last 12 months?

3 findings

How did search popularity change for United States leathercraft suppliers in September 2026?

1 change

  1. Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rocky Mountain Leather Supply’s and Tandy Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rocky Mountain Leather Supply

1 branded search term

  • rocky mountain leather supply

Tandy Leather

1 branded search term

  • tandy leather

How the Brand Demand Index is measured

Other head-to-heads among leathercraft suppliers

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