Buckleguy vs Tandy Leather:Which is more popular?
In September 2026, Tandy Leather had more branded searches than Buckleguy among leathercraft suppliers in the United States. Tandy Leather had about 60,500 branded searches, while Buckleguy had 9,900. Tandy Leather made up 63.3% of all leathercraft supplier searches we track, and Buckleguy accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about leathercraft suppliers, Tandy Leather appeared in two of the three answers and Buckleguy in none.
Who do people search for more?
Tandy Leather, about 6 searches for every 1 for Buckleguy
Who does AI mention more?
Tandy Leather, mentioned in 2 of 3 answers, Buckleguy in 0
Who does AI recommend more?
Tandy Leather, the only one of the two named
Follow Buckleguy vs Tandy Leather and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top leathercraft suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tandy Leather was mentioned in two out of three: in two of the three ChatGPT answers. Buckleguy did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weaver Leather Supply3 of 3Named in 3 of 3 ChatGPT answers
Tandy Leather2 of 3Named in 2 of 3 ChatGPT answers
Rocky Mountain Leather Supply2 of 3Named in 2 of 3 ChatGPT answers
Springfield Leather2 of 3Named in 2 of 3 ChatGPT answers
Wickett & Craig2 of 3Named in 2 of 3 ChatGPT answers
Buckleguy0 of 3Named in 0 of 3 ChatGPT answers
Maverick Leather Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about leathercraft suppliers
3 answers
Asked ChatGPT
“Where's the best place to buy leather for leatherworking?”
Asked ChatGPT
“What leathercraft tools should a beginner buy, and where?”
Asked ChatGPT
“Which leather suppliers sell good vegetable tanned leather online?”
Searched Google, AI Overview
“leather craft supplies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“leather supply”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Buckleguy or Tandy Leather more popular in search?
This chart shows how often people search Google for Buckleguy and Tandy Leather by name. Each line represents a brand's share of searches for all seven leathercraft suppliers we track, month by month, from searches in United States.
Share of searches by month for Tandy Leather, Buckleguy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tandy Leather | Weaver Leather Supply | Buckleguy | Rocky Mountain Leather Supply | Springfield Leather | Wickett & Craig | Maverick Leather Company |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.4% | 7.7% | 5.1% | 5.1% | 1.5% | 0.56% |
| Nov 2025 | 70.8% | 9.5% | 7.7% | 5.2% | 5.2% | 1.3% | 0.46% |
| Dec 2025 | 69.8% | 11.4% | 7.6% | 5.1% | 4.2% | 1.5% | 0.45% |
| Jan 2026 | 69.7% | 11.4% | 7.6% | 5.1% | 4.2% | 1.5% | 0.55% |
| Feb 2026 | 69.6% | 11.4% | 7.6% | 5.1% | 4.1% | 1.5% | 0.68% |
| Mar 2026 | 67.8% | 11.1% | 9.1% | 4.9% | 4.9% | 1.5% | 0.66% |
| Apr 2026 | 65.3% | 13.1% | 8.7% | 5.8% | 4.7% | 1.7% | 0.64% |
| May 2026 | 66% | 13.2% | 8.8% | 4.8% | 4.8% | 1.7% | 0.64% |
| Jun 2026 | 61.2% | 15% | 10% | 5.4% | 5.4% | 2% | 0.89% |
| Jul 2026 | 66% | 13.2% | 8.8% | 4.8% | 4.8% | 1.7% | 0.64% |
| Aug 2026 | 63.4% | 15.5% | 8.5% | 5.7% | 4.6% | 1.7% | 0.62% |
| Sep 2026 | 63.3% | 12.7% | 10.4% | 5.6% | 5.6% | 1.7% | 0.75% |
How has the Buckleguy and Tandy Leather comparison changed over the last 12 months?
3 findings
- Tandy Leather was ahead of Buckleguy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buckleguy’s share of searches among leathercraft suppliers in the United States moved from 7.7% to 10.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Tandy Leather’s share of searches among leathercraft suppliers in the United States moved from 70.5% to 63.3%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States leathercraft suppliers in September 2026?
2 changes

In September 2026, Buckleguy gained share of searches among leathercraft suppliers in the United States, from 8.5% to 10.4%.

Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buckleguy’s and Tandy Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buckleguy
1 branded search term
- buckleguy
Tandy Leather
1 branded search term
- tandy leather
Other head-to-heads among leathercraft suppliers

Tandy Leather vs Weaver Leather Supply: compare popularity
Tandy Leather vs Rocky Mountain Leather Supply: compare popularity
Tandy Leather vs Springfield Leather: compare popularity
Weaver Leather Supply vs Buckleguy: compare popularity
Weaver Leather Supply vs Rocky Mountain Leather Supply: compare popularity
Weaver Leather Supply vs Springfield Leather: compare popularity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.