Brandwave

Buckleguy vs Tandy Leather:Which is more popular?

In September 2026, Tandy Leather had more branded searches than Buckleguy among leathercraft suppliers in the United States. Tandy Leather had about 60,500 branded searches, while Buckleguy had 9,900. Tandy Leather made up 63.3% of all leathercraft supplier searches we track, and Buckleguy accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about leathercraft suppliers, Tandy Leather appeared in two of the three answers and Buckleguy in none.

Among leathercraft suppliers in the United States in September 2026

Who do people search for more?

Tandy Leather, about 6 searches for every 1 for Buckleguy

Tandy Leather 60.5K searchesBuckleguy 9.9K searches

Who does AI mention more?

Tandy Leather, mentioned in 2 of 3 answers, Buckleguy in 0

Tandy Leather in 2 of 3Buckleguy in 0 of 3

Who does AI recommend more?

Tandy Leather, the only one of the two named

Tandy Leather first in 2Buckleguy never named

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Top leathercraft suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tandy Leather was mentioned in two out of three: in two of the three ChatGPT answers. Buckleguy did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weaver Leather Supply1st
  2. Rocky Mountain Leather Supply2nd
  3. Wickett & Craig2nd
  4. Tandy Leather4th
  5. Springfield Leather5th
  6. Buckleguy–
  7. Maverick Leather Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about leathercraft suppliers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Buckleguy or Tandy Leather more popular in search?

This chart shows how often people search Google for Buckleguy and Tandy Leather by name. Each line represents a brand's share of searches for all seven leathercraft suppliers we track, month by month, from searches in United States.

Buckleguy and Tandy Leather among leathercraft suppliers in the United States, by month

Share of searches by month for Tandy Leather, Buckleguy. The figures are in the table below the chart.

View monthly share of searches table
MonthTandy LeatherWeaver Leather SupplyBuckleguyRocky Mountain Leather SupplySpringfield LeatherWickett & CraigMaverick Leather Company
Oct 202570.5%9.4%7.7%5.1%5.1%1.5%0.56%
Nov 202570.8%9.5%7.7%5.2%5.2%1.3%0.46%
Dec 202569.8%11.4%7.6%5.1%4.2%1.5%0.45%
Jan 202669.7%11.4%7.6%5.1%4.2%1.5%0.55%
Feb 202669.6%11.4%7.6%5.1%4.1%1.5%0.68%
Mar 202667.8%11.1%9.1%4.9%4.9%1.5%0.66%
Apr 202665.3%13.1%8.7%5.8%4.7%1.7%0.64%
May 202666%13.2%8.8%4.8%4.8%1.7%0.64%
Jun 202661.2%15%10%5.4%5.4%2%0.89%
Jul 202666%13.2%8.8%4.8%4.8%1.7%0.64%
Aug 202663.4%15.5%8.5%5.7%4.6%1.7%0.62%
Sep 202663.3%12.7%10.4%5.6%5.6%1.7%0.75%

How has the Buckleguy and Tandy Leather comparison changed over the last 12 months?

3 findings

How did search popularity change for United States leathercraft suppliers in September 2026?

2 changes
  1. In September 2026, Buckleguy gained share of searches among leathercraft suppliers in the United States, from 8.5% to 10.4%.

  2. Estimated monthly branded searches for Tandy Leather in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buckleguy’s and Tandy Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buckleguy

1 branded search term

  • buckleguy

Tandy Leather

1 branded search term

  • tandy leather

How the Brand Demand Index is measured

Other head-to-heads among leathercraft suppliers

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