Brandwave

SommSelect vs Wine Insiders:Which is more popular?

In September 2026, Wine Insiders had more branded searches than SommSelect among wine clubs in the United States. Wine Insiders had about 2,900 branded searches, while SommSelect had 720. Wine Insiders made up 9.6% of all wine club searches we track, and SommSelect accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about wine clubs, SommSelect appeared in three of the five answers and Wine Insiders in one. SommSelect was mentioned before Wine Insiders in three out of four answers that named either.

Among wine clubs in the United States in September 2026

Who do people search for more?

Wine Insiders, about 4 searches for every 1 for SommSelect

Wine Insiders 2.9K searchesSommSelect 720 searches

Who does AI mention more?

SommSelect, mentioned in 3 of 5 answers, Wine Insiders in 1

SommSelect in 3 of 5Wine Insiders in 1 of 5

Who does AI recommend more?

SommSelect, named ahead of Wine Insiders in 3 of 4 answers

SommSelect first in 3Wine Insiders first in 1

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SommSelect was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wine Insiders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SommSelect was listed before Wine Insiders in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is SommSelect or Wine Insiders more popular in search?

This chart shows how often people search Google for SommSelect and Wine Insiders by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

SommSelect and Wine Insiders among wine clubs in the United States, by month

Share of searches by month for Wine Insiders, SommSelect. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the SommSelect and Wine Insiders comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%.

  3. Estimated monthly branded searches for SommSelect in the United States fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SommSelect’s and Wine Insiders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SommSelect

1 branded search term

  • sommselect

Wine Insiders

1 branded search term

  • wine insiders

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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