Brandwave

SommSelect vs Wine Access:Which is more popular?

In September 2026, Wine Access had more branded searches than SommSelect among wine clubs in the United States. Wine Access had about 2,900 branded searches, while SommSelect had 720. Wine Access made up 9.6% of all wine club searches we track, and SommSelect accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about wine clubs, Wine Access appeared in four of the five answers and SommSelect in three. Wine Access was mentioned before SommSelect in three out of five answers.

Among wine clubs in the United States in September 2026

Who do people search for more?

Wine Access, about 4 searches for every 1 for SommSelect

Wine Access 2.9K searchesSommSelect 720 searches

Who does AI mention more?

Wine Access, mentioned in 4 of 5 answers, SommSelect in 3

Wine Access in 4 of 5SommSelect in 3 of 5

Who does AI recommend more?

Wine Access, named ahead of SommSelect in 3 of 5 answers

Wine Access first in 3SommSelect first in 2

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Access was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SommSelect was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wine Access was listed before SommSelect in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is SommSelect or Wine Access more popular in search?

This chart shows how often people search Google for SommSelect and Wine Access by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

SommSelect and Wine Access among wine clubs in the United States, by month

Share of searches by month for Wine Access, SommSelect. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the SommSelect and Wine Access comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. Estimated monthly branded searches for Wine Access in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  3. Estimated monthly branded searches for SommSelect in the United States fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SommSelect’s and Wine Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SommSelect

1 branded search term

  • sommselect

Wine Access

1 branded search term

  • wine access

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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