Purple vs Sealy:Which is searched more in United States?
In September 2026, Purple had more branded searches than Sealy among mattress brands in United States. Purple was estimated to have 263K branded searches compared to Sealy’s 22.2K, and held a 30.8% Share of Search versus Sealy’s 2.6%.
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Which is more popular in search, Purple or Sealy?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 27.4% | 22.9% | 8.9% | 4.9% | 3.3% |
| Nov 2025 | 29.5% | 29.9% | 25.6% | 8.1% | 4.4% | 2.5% |
| Dec 2025 | 33.8% | 23.8% | 24.6% | 9.3% | 5% | 3.5% |
| Jan 2026 | 29.6% | 27.3% | 25.8% | 9.7% | 4.6% | 3% |
| Feb 2026 | 29.9% | 36.4% | 21.2% | 6.7% | 3.7% | 2.1% |
| Mar 2026 | 33.7% | 27.8% | 24% | 7.3% | 4.3% | 2.9% |
| Apr 2026 | 29.3% | 29.6% | 25.4% | 7.8% | 5.4% | 2.5% |
| May 2026 | 28% | 33.8% | 24.1% | 7.4% | 4.4% | 2.4% |
| Jun 2026 | 28.8% | 28.9% | 25.2% | 9.2% | 5.5% | 2.4% |
| Jul 2026 | 27.6% | 30.3% | 24.5% | 8.9% | 6.4% | 2.3% |
| Aug 2026 | 30.7% | 30.5% | 22.5% | 8.1% | 5.7% | 2.6% |
| Sep 2026 | 30.8% | 30.4% | 21.4% | 8.3% | 6.5% | 2.6% |
How has the Purple and Sealy comparison changed over the last 12 months?
3 findings
- Purple was ahead of Sealy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States moved from 32.6% to 30.8%, and its estimated monthly branded searches moved from 264K to 263K.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States moved from 3.3% to 2.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United States mattress brands in September 2026?
1 change
Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Other head-to-heads among mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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