How popular isSealy in search?
In September 2026, there were an estimated 22.2K branded searches for Sealy in United States which is down 18.1% over the last 12 months. Sealy holds 2.6% estimated Share of Search among United States mattress brands and is ranked 6th of 6 competitors for search popularity.
Purple30.8%
Saatva30.4%
Nectar Sleep21.4%
Casper8.3%
Brooklyn Bedding6.5%
Sealy2.6%
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Which mattress brands compete with Sealy?
Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 27.4% | 22.9% | 8.9% | 4.9% | 3.3% |
| Nov 2025 | 29.5% | 29.9% | 25.6% | 8.1% | 4.4% | 2.5% |
| Dec 2025 | 33.8% | 23.8% | 24.6% | 9.3% | 5% | 3.5% |
| Jan 2026 | 29.6% | 27.3% | 25.8% | 9.7% | 4.6% | 3% |
| Feb 2026 | 29.9% | 36.4% | 21.2% | 6.7% | 3.7% | 2.1% |
| Mar 2026 | 33.7% | 27.8% | 24% | 7.3% | 4.3% | 2.9% |
| Apr 2026 | 29.3% | 29.6% | 25.4% | 7.8% | 5.4% | 2.5% |
| May 2026 | 28% | 33.8% | 24.1% | 7.4% | 4.4% | 2.4% |
| Jun 2026 | 28.8% | 28.9% | 25.2% | 9.2% | 5.5% | 2.4% |
| Jul 2026 | 27.6% | 30.3% | 24.5% | 8.9% | 6.4% | 2.3% |
| Aug 2026 | 30.7% | 30.5% | 22.5% | 8.1% | 5.7% | 2.6% |
| Sep 2026 | 30.8% | 30.4% | 21.4% | 8.3% | 6.5% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 263K | -18% | +0.1 points | |
| 2, held 2nd | 30.4% | 260K | -18.3% | 0 points | |
| 3, held 3rd | 21.4% | 182K | -22.2% | -1.1 points | |
| 4, held 4th | 8.3% | 71K | -16.2% | +0.2 points | |
| 5, held 5th | 6.5% | 55.5K | -5.9% | +0.8 points | |
| 6, held 6th | 2.6% | 22.2K | -18.1% | 0 points |
1.
Purple30.8%
Held 1st. 263K estimated branded searches, -18% vs prior month. Share +0.1 points.
2.
Saatva30.4%
Held 2nd. 260K estimated branded searches, -18.3% vs prior month. Share 0 points.
21.4%
Held 3rd. 182K estimated branded searches, -22.2% vs prior month. Share -1.1 points.
4.
Casper8.3%
Held 4th. 71K estimated branded searches, -16.2% vs prior month. Share +0.2 points.
6.5%
Held 5th. 55.5K estimated branded searches, -5.9% vs prior month. Share +0.8 points.
6.
Sealy2.6%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Sealy and its closest rivals
Every comparison with Sealy
5 comparisons
How has branded search demand for Sealy changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sealy in United States fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States decreased from 3.3% to 2.6%.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States peaked at 3.5% in December 2025 and was lowest at 2.1% in February 2026.
How did search popularity change for United States mattress brands in September 2026?
4 changes
In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.
In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.
Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.
Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How is Sealy measured?
Brandwave collects information about searches that people make online using Sealy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sealy
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Is Sealy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.