How popular isSaatva in search?
In September 2026, there were an estimated 260K branded searches for Saatva in United States which is up 16.8% over the last 12 months. Saatva holds 30.4% estimated Share of Search among United States mattress brands and is ranked 2nd of 6 competitors for search popularity.
Purple30.8%
Saatva30.4%
Nectar Sleep21.4%
Casper8.3%
Brooklyn Bedding6.5%
Sealy2.6%
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Which mattress brands compete with Saatva?
Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 27.4% | 22.9% | 8.9% | 4.9% | 3.3% |
| Nov 2025 | 29.5% | 29.9% | 25.6% | 8.1% | 4.4% | 2.5% |
| Dec 2025 | 33.8% | 23.8% | 24.6% | 9.3% | 5% | 3.5% |
| Jan 2026 | 29.6% | 27.3% | 25.8% | 9.7% | 4.6% | 3% |
| Feb 2026 | 29.9% | 36.4% | 21.2% | 6.7% | 3.7% | 2.1% |
| Mar 2026 | 33.7% | 27.8% | 24% | 7.3% | 4.3% | 2.9% |
| Apr 2026 | 29.3% | 29.6% | 25.4% | 7.8% | 5.4% | 2.5% |
| May 2026 | 28% | 33.8% | 24.1% | 7.4% | 4.4% | 2.4% |
| Jun 2026 | 28.8% | 28.9% | 25.2% | 9.2% | 5.5% | 2.4% |
| Jul 2026 | 27.6% | 30.3% | 24.5% | 8.9% | 6.4% | 2.3% |
| Aug 2026 | 30.7% | 30.5% | 22.5% | 8.1% | 5.7% | 2.6% |
| Sep 2026 | 30.8% | 30.4% | 21.4% | 8.3% | 6.5% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 263K | -18% | +0.1 points | |
| 2, held 2nd | 30.4% | 260K | -18.3% | 0 points | |
| 3, held 3rd | 21.4% | 182K | -22.2% | -1.1 points | |
| 4, held 4th | 8.3% | 71K | -16.2% | +0.2 points | |
| 5, held 5th | 6.5% | 55.5K | -5.9% | +0.8 points | |
| 6, held 6th | 2.6% | 22.2K | -18.1% | 0 points |
1.
Purple30.8%
Held 1st. 263K estimated branded searches, -18% vs prior month. Share +0.1 points.
2.
Saatva30.4%
Held 2nd. 260K estimated branded searches, -18.3% vs prior month. Share 0 points.
21.4%
Held 3rd. 182K estimated branded searches, -22.2% vs prior month. Share -1.1 points.
4.
Casper8.3%
Held 4th. 71K estimated branded searches, -16.2% vs prior month. Share +0.2 points.
6.5%
Held 5th. 55.5K estimated branded searches, -5.9% vs prior month. Share +0.8 points.
6.
Sealy2.6%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Saatva and its closest rivals
Every comparison with Saatva
5 comparisons
How has branded search demand for Saatva changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Saatva in United States rose from 223K to 260K.
- Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States increased from 27.4% to 30.4%.
- Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States peaked at 36.4% in February 2026 and was lowest at 23.8% in December 2025.
How did search popularity change for United States mattress brands in September 2026?
4 changes
In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.
In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.
Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.
Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How is Saatva measured?
Brandwave collects information about searches that people make online using Saatva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bed saatva
- mattress saatva
- saatva
- saatva classic
- saatva contour5
- saatva latex hybrid
- saatva rx
- saatva solaire
- saatva zenhaven
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Is Saatva your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.