Brandwave

Mattress brands in United States:Which are searched most?

Purple and Saatva share the highest estimated Share of Search among mattress brands in United States, at 30.8% and 30.4% in September 2026.

Share of Search, September 2026
  1. Purple30.8%
  2. Saatva30.4%
  3. Nectar Sleep21.4%
  4. Casper8.3%
  5. Brooklyn Bedding6.5%
  6. Sealy2.6%

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Share of SearchLeaderboard

Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mattress brands in United States, by month

Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthPurpleSaatvaNectar SleepCasperBrooklyn BeddingSealy
Oct 202532.6%27.4%22.9%8.9%4.9%3.3%
Nov 202529.5%29.9%25.6%8.1%4.4%2.5%
Dec 202533.8%23.8%24.6%9.3%5%3.5%
Jan 202629.6%27.3%25.8%9.7%4.6%3%
Feb 202629.9%36.4%21.2%6.7%3.7%2.1%
Mar 202633.7%27.8%24%7.3%4.3%2.9%
Apr 202629.3%29.6%25.4%7.8%5.4%2.5%
May 202628%33.8%24.1%7.4%4.4%2.4%
Jun 202628.8%28.9%25.2%9.2%5.5%2.4%
Jul 202627.6%30.3%24.5%8.9%6.4%2.3%
Aug 202630.7%30.5%22.5%8.1%5.7%2.6%
Sep 202630.8%30.4%21.4%8.3%6.5%2.6%

This month’s ranking, September 2026

  1. 1.Purple

    30.8%

    Held 1st. 263K estimated branded searches, -18% vs prior month. Share +0.1 points.

  2. 2.Saatva

    30.4%

    Held 2nd. 260K estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Nectar Sleep

    21.4%

    Held 3rd. 182K estimated branded searches, -22.2% vs prior month. Share -1.1 points.

  4. 4.Casper

    8.3%

    Held 4th. 71K estimated branded searches, -16.2% vs prior month. Share +0.2 points.

  5. 5.Brooklyn Bedding

    6.5%

    Held 5th. 55.5K estimated branded searches, -5.9% vs prior month. Share +0.8 points.

  6. 6.Sealy

    2.6%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mattress brands in United States?

Purple and Saatva share the highest estimated Share of Search among mattress brands in United States, at 30.8% and 30.4% in September 2026.

United States mattress brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Purple32.6% → 30.8%33.8%Dec 202527.6%Jul 20261st
Saatva27.4% → 30.4%36.4%Feb 202623.8%Dec 20252nd
Nectar Sleep22.9% → 21.4%25.8%Jan 202621.2%Feb 20263rd
Casper8.9% → 8.3%9.7%Jan 20266.7%Feb 20264th
Brooklyn Bedding4.9% → 6.5%6.5%Sep 20263.7%Feb 20265th
Sealy3.3% → 2.6%3.5%Dec 20252.1%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States decreased from 32.6% to 30.8%.
  • Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States increased from 27.4% to 30.4%.
  • Across the 12 months ending September 2026, Nectar Sleep’s estimated Share of Search among mattress brands in United States decreased from 22.9% to 21.4%.
  • Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands in United States decreased from 8.9% to 8.3%.
  • Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands in United States increased from 4.9% to 6.5%.
  • Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States decreased from 3.3% to 2.6%.
  • Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States peaked at 33.8% in December 2025 and was lowest at 27.6% in July 2026.
  • Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States peaked at 36.4% in February 2026 and was lowest at 23.8% in December 2025.
  • Across the 12 months ending September 2026, Nectar Sleep’s estimated Share of Search among mattress brands in United States peaked at 25.8% in January 2026 and was lowest at 21.2% in February 2026.
  • Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands in United States peaked at 9.7% in January 2026 and was lowest at 6.7% in February 2026.
  • Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands in United States peaked at 6.5% in September 2026 and was lowest at 3.7% in February 2026.
  • Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States peaked at 3.5% in December 2025 and was lowest at 2.1% in February 2026.

How did search popularity change for United States mattress brands in September 2026?

  1. In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.

  2. In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.

  3. Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.

  4. Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

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