Brandwave

Brooklyn Bedding vs Nectar Sleep:Which is searched more in United States?

In September 2026, Nectar Sleep had more branded searches than Brooklyn Bedding among mattress brands in United States. Nectar Sleep was estimated to have 182K branded searches compared to Brooklyn Bedding’s 55.5K, and held a 21.4% Share of Search versus Brooklyn Bedding’s 6.5%.

Share of Search among mattress brands in United States in September 2026Which is more popular in search, Brooklyn Bedding or Nectar Sleep?
Brooklyn Bedding6.5%55.5K searches
vs
Nectar Sleep21.4%182K searches

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Which is more popular in search, Brooklyn Bedding or Nectar Sleep?

Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brooklyn Bedding and Nectar Sleep among mattress brands in United States, by month

Share of Search by month for Nectar Sleep, Brooklyn Bedding. The figures are in the table below the chart.

View monthly share of search table
MonthPurpleSaatvaNectar SleepCasperBrooklyn BeddingSealy
Oct 202532.6%27.4%22.9%8.9%4.9%3.3%
Nov 202529.5%29.9%25.6%8.1%4.4%2.5%
Dec 202533.8%23.8%24.6%9.3%5%3.5%
Jan 202629.6%27.3%25.8%9.7%4.6%3%
Feb 202629.9%36.4%21.2%6.7%3.7%2.1%
Mar 202633.7%27.8%24%7.3%4.3%2.9%
Apr 202629.3%29.6%25.4%7.8%5.4%2.5%
May 202628%33.8%24.1%7.4%4.4%2.4%
Jun 202628.8%28.9%25.2%9.2%5.5%2.4%
Jul 202627.6%30.3%24.5%8.9%6.4%2.3%
Aug 202630.7%30.5%22.5%8.1%5.7%2.6%
Sep 202630.8%30.4%21.4%8.3%6.5%2.6%

How has the Brooklyn Bedding and Nectar Sleep comparison changed over the last 12 months?

How did search popularity change for United States mattress brands in September 2026?

  1. In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.

  2. In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.

Other head-to-heads among mattress brands

How each brand is measured

Brandwave collects information about searches that people make online using Brooklyn Bedding’s and Nectar Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooklyn Bedding

11 branded search terms

  • brooklyn aurora luxe
  • brooklyn bedding
  • brooklyn bedding aurora
  • brooklyn bedding bed
  • brooklyn bedding mattress
  • brooklyn bedding plank
  • brooklyn bedding signature
  • brooklyn bedding spartan
  • brooklyn bedding titan
  • brooklyn signature hybrid
  • brooklynbedding

Nectar Sleep

10 branded search terms

  • nectar classic
  • nectar luxe
  • nectar mattress
  • nectar premier
  • nectar sleep
  • nectar sleep bed
  • nectar sleep mattress
  • nectar sleep mattresses
  • nectar ultra
  • nectarsleep

How the Brand Demand Index is measured

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