Brandwave

How popular isBrooklyn Bedding in search?

In September 2026, there were an estimated 55.5K branded searches for Brooklyn Bedding in United States which is up 40.1% over the last 12 months. Brooklyn Bedding holds 6.5% estimated Share of Search among United States mattress brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, September 2026
  1. Purple30.8%
  2. Saatva30.4%
  3. Nectar Sleep21.4%
  4. Casper8.3%
  5. Brooklyn Bedding6.5%
  6. Sealy2.6%
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Which mattress brands compete with Brooklyn Bedding?

Brooklyn Bedding against mattress brands in United States, by month

Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.

View monthly share of search table
MonthPurpleSaatvaNectar SleepCasperBrooklyn BeddingSealy
Oct 202532.6%27.4%22.9%8.9%4.9%3.3%
Nov 202529.5%29.9%25.6%8.1%4.4%2.5%
Dec 202533.8%23.8%24.6%9.3%5%3.5%
Jan 202629.6%27.3%25.8%9.7%4.6%3%
Feb 202629.9%36.4%21.2%6.7%3.7%2.1%
Mar 202633.7%27.8%24%7.3%4.3%2.9%
Apr 202629.3%29.6%25.4%7.8%5.4%2.5%
May 202628%33.8%24.1%7.4%4.4%2.4%
Jun 202628.8%28.9%25.2%9.2%5.5%2.4%
Jul 202627.6%30.3%24.5%8.9%6.4%2.3%
Aug 202630.7%30.5%22.5%8.1%5.7%2.6%
Sep 202630.8%30.4%21.4%8.3%6.5%2.6%

  1. 1.Purple

    30.8%

    Held 1st. 263K estimated branded searches, -18% vs prior month. Share +0.1 points.

  2. 2.Saatva

    30.4%

    Held 2nd. 260K estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Nectar Sleep

    21.4%

    Held 3rd. 182K estimated branded searches, -22.2% vs prior month. Share -1.1 points.

  4. 4.Casper

    8.3%

    Held 4th. 71K estimated branded searches, -16.2% vs prior month. Share +0.2 points.

  5. 5.Brooklyn Bedding

    6.5%

    Held 5th. 55.5K estimated branded searches, -5.9% vs prior month. Share +0.8 points.

  6. 6.Sealy

    2.6%

    Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Brooklyn Bedding and its closest rivals

Every comparison with Brooklyn Bedding

How has branded search demand for Brooklyn Bedding changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooklyn Bedding in United States rose from 39.6K to 55.5K.
  • Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands in United States increased from 4.9% to 6.5%.
  • Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands in United States peaked at 6.5% in September 2026 and was lowest at 3.7% in February 2026.

How did search popularity change for United States mattress brands in September 2026?

  1. In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.

  2. In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.

  3. Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.

  4. Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How is Brooklyn Bedding measured?

Brandwave collects information about searches that people make online using Brooklyn Bedding’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • brooklyn aurora luxe
  • brooklyn bedding
  • brooklyn bedding aurora
  • brooklyn bedding bed
  • brooklyn bedding mattress
  • brooklyn bedding plank
  • brooklyn bedding signature
  • brooklyn bedding spartan
  • brooklyn bedding titan
  • brooklyn signature hybrid
  • brooklynbedding

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How the Brand Demand Index is measured

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