Purple vs Saatva:Which is searched more in United States?
In September 2026, Purple and Saatva were level on Share of Search among mattress brands in United States, with an estimated 263K versus 260K branded searches, at 30.8% and 30.4% estimated Share of Search.
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Which is more popular in search, Purple or Saatva?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Saatva. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 27.4% | 22.9% | 8.9% | 4.9% | 3.3% |
| Nov 2025 | 29.5% | 29.9% | 25.6% | 8.1% | 4.4% | 2.5% |
| Dec 2025 | 33.8% | 23.8% | 24.6% | 9.3% | 5% | 3.5% |
| Jan 2026 | 29.6% | 27.3% | 25.8% | 9.7% | 4.6% | 3% |
| Feb 2026 | 29.9% | 36.4% | 21.2% | 6.7% | 3.7% | 2.1% |
| Mar 2026 | 33.7% | 27.8% | 24% | 7.3% | 4.3% | 2.9% |
| Apr 2026 | 29.3% | 29.6% | 25.4% | 7.8% | 5.4% | 2.5% |
| May 2026 | 28% | 33.8% | 24.1% | 7.4% | 4.4% | 2.4% |
| Jun 2026 | 28.8% | 28.9% | 25.2% | 9.2% | 5.5% | 2.4% |
| Jul 2026 | 27.6% | 30.3% | 24.5% | 8.9% | 6.4% | 2.3% |
| Aug 2026 | 30.7% | 30.5% | 22.5% | 8.1% | 5.7% | 2.6% |
| Sep 2026 | 30.8% | 30.4% | 21.4% | 8.3% | 6.5% | 2.6% |
How has the Purple and Saatva comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Saatva took it in November 2025, Purple took it in December 2025, Saatva took it in February 2026, Purple took it in March 2026, Saatva took it in April 2026, Purple took it in August 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States moved from 32.6% to 30.8%, and its estimated monthly branded searches moved from 264K to 263K.
- Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States moved from 27.4% to 30.4%, and its estimated monthly branded searches moved from 223K to 260K.
How did search popularity change for United States mattress brands in September 2026?
1 change
Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.
Other head-to-heads among mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Saatva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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