How popular isPurple in search?
In September 2026, there were an estimated 263K branded searches for Purple in United States which held steady over the last 12 months. Purple holds 30.8% estimated Share of Search among United States mattress brands and is ranked 1st of 6 competitors for search popularity.
Purple30.8%
Saatva30.4%
Nectar Sleep21.4%
Casper8.3%
Brooklyn Bedding6.5%
Sealy2.6%
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Which mattress brands compete with Purple?
Share of Search by month for Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding, Sealy. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 27.4% | 22.9% | 8.9% | 4.9% | 3.3% |
| Nov 2025 | 29.5% | 29.9% | 25.6% | 8.1% | 4.4% | 2.5% |
| Dec 2025 | 33.8% | 23.8% | 24.6% | 9.3% | 5% | 3.5% |
| Jan 2026 | 29.6% | 27.3% | 25.8% | 9.7% | 4.6% | 3% |
| Feb 2026 | 29.9% | 36.4% | 21.2% | 6.7% | 3.7% | 2.1% |
| Mar 2026 | 33.7% | 27.8% | 24% | 7.3% | 4.3% | 2.9% |
| Apr 2026 | 29.3% | 29.6% | 25.4% | 7.8% | 5.4% | 2.5% |
| May 2026 | 28% | 33.8% | 24.1% | 7.4% | 4.4% | 2.4% |
| Jun 2026 | 28.8% | 28.9% | 25.2% | 9.2% | 5.5% | 2.4% |
| Jul 2026 | 27.6% | 30.3% | 24.5% | 8.9% | 6.4% | 2.3% |
| Aug 2026 | 30.7% | 30.5% | 22.5% | 8.1% | 5.7% | 2.6% |
| Sep 2026 | 30.8% | 30.4% | 21.4% | 8.3% | 6.5% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 263K | -18% | +0.1 points | |
| 2, held 2nd | 30.4% | 260K | -18.3% | 0 points | |
| 3, held 3rd | 21.4% | 182K | -22.2% | -1.1 points | |
| 4, held 4th | 8.3% | 71K | -16.2% | +0.2 points | |
| 5, held 5th | 6.5% | 55.5K | -5.9% | +0.8 points | |
| 6, held 6th | 2.6% | 22.2K | -18.1% | 0 points |
1.
Purple30.8%
Held 1st. 263K estimated branded searches, -18% vs prior month. Share +0.1 points.
2.
Saatva30.4%
Held 2nd. 260K estimated branded searches, -18.3% vs prior month. Share 0 points.
21.4%
Held 3rd. 182K estimated branded searches, -22.2% vs prior month. Share -1.1 points.
4.
Casper8.3%
Held 4th. 71K estimated branded searches, -16.2% vs prior month. Share +0.2 points.
6.5%
Held 5th. 55.5K estimated branded searches, -5.9% vs prior month. Share +0.8 points.
6.
Sealy2.6%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Purple and its closest rivals
Every comparison with Purple
5 comparisons
How has branded search demand for Purple changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Purple in United States held steady, from 264K to 263K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States decreased from 32.6% to 30.8%.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States peaked at 33.8% in December 2025 and was lowest at 27.6% in July 2026.
How did search popularity change for United States mattress brands in September 2026?
4 changes
In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.
In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.
Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.
Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How is Purple measured?
Brandwave collects information about searches that people make online using Purple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- bed purple
- mattress purple
- purple harmony
- purple rejuvenate
- purple restore
- purple restore plus
- purple restore premier
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Is Purple your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.