Casper vs Purple:Which is searched more in United States?
In September 2026, Purple had more branded searches than Casper among mattress brands in United States. Purple was estimated to have 263K branded searches compared to Casper’s 71K, and held a 30.8% Share of Search versus Casper’s 8.3%.
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Which is more popular in search, Casper or Purple?
Compare brands selling mattresses for home bedrooms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Purple, Casper. The figures are in the table below the chart.
View monthly share of search table
| Month | Purple | Saatva | Nectar Sleep | Casper | Brooklyn Bedding | Sealy |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 27.4% | 22.9% | 8.9% | 4.9% | 3.3% |
| Nov 2025 | 29.5% | 29.9% | 25.6% | 8.1% | 4.4% | 2.5% |
| Dec 2025 | 33.8% | 23.8% | 24.6% | 9.3% | 5% | 3.5% |
| Jan 2026 | 29.6% | 27.3% | 25.8% | 9.7% | 4.6% | 3% |
| Feb 2026 | 29.9% | 36.4% | 21.2% | 6.7% | 3.7% | 2.1% |
| Mar 2026 | 33.7% | 27.8% | 24% | 7.3% | 4.3% | 2.9% |
| Apr 2026 | 29.3% | 29.6% | 25.4% | 7.8% | 5.4% | 2.5% |
| May 2026 | 28% | 33.8% | 24.1% | 7.4% | 4.4% | 2.4% |
| Jun 2026 | 28.8% | 28.9% | 25.2% | 9.2% | 5.5% | 2.4% |
| Jul 2026 | 27.6% | 30.3% | 24.5% | 8.9% | 6.4% | 2.3% |
| Aug 2026 | 30.7% | 30.5% | 22.5% | 8.1% | 5.7% | 2.6% |
| Sep 2026 | 30.8% | 30.4% | 21.4% | 8.3% | 6.5% | 2.6% |
How has the Casper and Purple comparison changed over the last 12 months?
3 findings
- Purple was ahead of Casper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands in United States moved from 8.9% to 8.3%, and its estimated monthly branded searches moved from 72.3K to 71K.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States moved from 32.6% to 30.8%, and its estimated monthly branded searches moved from 264K to 263K.
How did search popularity change for United States mattress brands in September 2026?
0 changes
Neither Casper nor Purple moved beyond provider rounding among mattress brands in September 2026.
Other head-to-heads among mattress brands
How each brand is measured
Brandwave collects information about searches that people make online using Casper’s and Purple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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