Pepperidge Farm vs Tate's Bake Shop:Which is more popular?
In September 2026, Pepperidge Farm and Tate's Bake Shop were level in searches among cookie brands in the United States, with an estimated 27.1K branded searches each, at 5.7% of the total each. When we asked ChatGPT and Google AI Overviews about cookie brands, Pepperidge Farm and Tate's Bake Shop each appeared in three of the four answers. Pepperidge Farm was mentioned before Tate's Bake Shop in two out of three answers.
Who do people search for more?
Pepperidge Farm and Tate's Bake Shop are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Pepperidge Farm, named ahead of Tate's Bake Shop in 2 of 3 answers
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pepperidge Farm and Tate's Bake Shop were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pepperidge Farm was listed before Tate's Bake Shop in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cookie brands
4 answers
Asked ChatGPT
“What are the best store-bought cookies?”
Asked ChatGPT
“Which cookie brand tastes most homemade?”
Asked ChatGPT
“What's the best protein cookie?”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Pepperidge Farm or Tate's Bake Shop more popular in search?
This chart shows how often people search Google for Pepperidge Farm and Tate's Bake Shop by name. Each line represents a brand's share of searches for all six cookie brands we track, month by month, from searches in United States.
Share of searches by month for Pepperidge Farm, Tate's Bake Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oreo | Nutter Butter | Chips Ahoy | Pepperidge Farm | Tate's Bake Shop | Lenny & Larry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.7% | 5.7% | 5.7% | 1.7% |
| Nov 2025 | 48.4% | 14.6% | 17.8% | 8% | 9.7% | 1.6% |
| Dec 2025 | 48.7% | 14.7% | 14.7% | 12% | 8% | 2% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.7% | 6.9% | 2.1% |
| Mar 2026 | 55.2% | 16.6% | 13.6% | 5% | 7.4% | 2.2% |
| Apr 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| May 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| Jun 2026 | 53% | 15.9% | 15.9% | 5.9% | 7.1% | 2.1% |
| Jul 2026 | 46.2% | 17% | 20.7% | 6.2% | 7.6% | 2.3% |
| Aug 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Sep 2026 | 51.4% | 23% | 12.6% | 5.7% | 5.7% | 1.7% |
How has the Pepperidge Farm and Tate's Bake Shop comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Pepperidge Farm took it in December 2025, Tate's Bake Shop took it in January 2026.
- Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands in the United States held steady at 5.7%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States held steady at 5.7%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United States cookie brands in September 2026?
2 changes
In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%.
In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pepperidge Farm’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pepperidge Farm
1 branded search term
- pepperidge farm cookies
Tate's Bake Shop
1 branded search term
- tate's cookies
Other head-to-heads among cookie brands
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