Chips Ahoy vs Nutter Butter:Which is more popular?
In September 2026, Nutter Butter had more branded searches than Chips Ahoy among cookie brands in the United States. Nutter Butter had about 110,000 branded searches, while Chips Ahoy had 60,500. Nutter Butter made up 23% of all cookie brand searches we track, and Chips Ahoy accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about cookie brands, Chips Ahoy appeared in two of the four answers and Nutter Butter in one. Chips Ahoy was mentioned before Nutter Butter in every answer that named either.
Who do people search for more?
Nutter Butter, about 82% more searches than Chips Ahoy
Who does AI mention more?
Chips Ahoy, mentioned in 2 of 4 answers, Nutter Butter in 1
Who does AI recommend more?
Chips Ahoy, named ahead of Nutter Butter in 2 of 2 answers
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chips Ahoy was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nutter Butter was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Chips Ahoy was listed before Nutter Butter in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cookie brands
4 answers
Asked ChatGPT
“What are the best store-bought cookies?”
Asked ChatGPT
“Which cookie brand tastes most homemade?”
Asked ChatGPT
“What's the best protein cookie?”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Chips Ahoy or Nutter Butter more popular in search?
This chart shows how often people search Google for Chips Ahoy and Nutter Butter by name. Each line represents a brand's share of searches for all six cookie brands we track, month by month, from searches in United States.
Share of searches by month for Nutter Butter, Chips Ahoy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oreo | Nutter Butter | Chips Ahoy | Pepperidge Farm | Tate's Bake Shop | Lenny & Larry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.7% | 5.7% | 5.7% | 1.7% |
| Nov 2025 | 48.4% | 14.6% | 17.8% | 8% | 9.7% | 1.6% |
| Dec 2025 | 48.7% | 14.7% | 14.7% | 12% | 8% | 2% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.7% | 6.9% | 2.1% |
| Mar 2026 | 55.2% | 16.6% | 13.6% | 5% | 7.4% | 2.2% |
| Apr 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| May 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| Jun 2026 | 53% | 15.9% | 15.9% | 5.9% | 7.1% | 2.1% |
| Jul 2026 | 46.2% | 17% | 20.7% | 6.2% | 7.6% | 2.3% |
| Aug 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Sep 2026 | 51.4% | 23% | 12.6% | 5.7% | 5.7% | 1.7% |
How has the Chips Ahoy and Nutter Butter comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Chips Ahoy took it in November 2025, Nutter Butter took it in January 2026, Chips Ahoy took it in July 2026, Nutter Butter took it in August 2026.
- Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands in the United States moved from 15.7% to 12.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States moved from 19.1% to 23%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for United States cookie brands in September 2026?
2 changes
In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.
In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chips Ahoy’s and Nutter Butter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chips Ahoy
1 branded search term
- chips ahoy
Nutter Butter
1 branded search term
- nutter butter
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