Cookie brands in the United States:Which are most popular?
In September 2026, Oreo was the most searched cookie brand in the United States, accounting for 51.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Pepperidge Farm and Tate's Bake Shop were mentioned most often, in three of the four answers. Pepperidge Farm was recommended most often, coming first in two out of three responses that gave a list.
OreoShare of searches 51.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Nutter ButterShare of searches 23%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
Chips AhoyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Pepperidge FarmShare of searches 5.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Tate's Bake ShopShare of searches 5.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top cookie brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Pepperidge Farm and Tate's Bake Shop were mentioned most often, in three of the four answers. Pepperidge Farm was recommended most often, coming first in two out of three answers that gave a list. Tate's Bake Shop was second, and Chips Ahoy was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cookie brands
4 answers
Asked ChatGPT
“What are the best store-bought cookies?”
Asked ChatGPT
“Which cookie brand tastes most homemade?”
Asked ChatGPT
“What's the best protein cookie?”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which cookie brands do people search for most?
This chart shows how often people search Google for each cookie brand by name. Each line represents a brand's share of searches for all six cookie brands we track, month by month, from searches in United States.
Share of searches by month for Oreo, Nutter Butter, Chips Ahoy, Pepperidge Farm, Tate's Bake Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oreo | Nutter Butter | Chips Ahoy | Pepperidge Farm | Tate's Bake Shop | Lenny & Larry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.7% | 5.7% | 5.7% | 1.7% |
| Nov 2025 | 48.4% | 14.6% | 17.8% | 8% | 9.7% | 1.6% |
| Dec 2025 | 48.7% | 14.7% | 14.7% | 12% | 8% | 2% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.7% | 6.9% | 2.1% |
| Mar 2026 | 55.2% | 16.6% | 13.6% | 5% | 7.4% | 2.2% |
| Apr 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| May 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| Jun 2026 | 53% | 15.9% | 15.9% | 5.9% | 7.1% | 2.1% |
| Jul 2026 | 46.2% | 17% | 20.7% | 6.2% | 7.6% | 2.3% |
| Aug 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Sep 2026 | 51.4% | 23% | 12.6% | 5.7% | 5.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 246K | 0% | -3.2 points | |
| 2, held 2nd | 23% | 110K | +48.6% | +6.6 points | |
| 3, held 3rd | 12.6% | 60.5K | 0% | -0.8 points | |
| 4, moved from 5th to 4th | 5.7% | 27.1K | 0% | -0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.7% | 27.1K | -18.1% | -1.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 8.1K | -18.2% | -0.5 points |
1.
Oreo51.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.2 points.
23%
Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +6.6 points.
12.6%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.7%
Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.7%
Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.7 points.
1.7%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Which brand is most popular in search among cookie brands in the United States?
6 brands
In September 2026, Oreo was the most searched among cookie brands in the United States, with an estimated 246K branded searches, 51.4% of all searches for the six we track. Nutter Butter is in 2nd place, 28.4 percentage points behind at 23%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Oreo | 52% → 51.4% | 56.2%Apr 2026 | 46.2%Jul 2026 | 1st |
| Nutter Butter | 19.1% → 23% | 23%Sep 2026 | 14.6%Nov 2025 | 2nd |
| Chips Ahoy | 15.7% → 12.6% | 20.7%Jul 2026 | 12.6%Sep 2026 | 3rd |
| Pepperidge Farm | 5.7% | 12%Dec 2025 | 5%Mar 2026 | 4th |
| Tate's Bake Shop | 5.7% | 9.7%Nov 2025 | 5.7%Sep 2026 | 5th |
| Lenny & Larry's | 1.7% | 2.3%Jul 2026 | 1.6%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands in the United States decreased from 52% to 51.4%.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States increased from 19.1% to 23%.
- Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands in the United States decreased from 15.7% to 12.6%.
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands in the United States peaked at 56.2% in April 2026 and was lowest at 46.2% in July 2026.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States peaked at 23% in September 2026 and was lowest at 14.6% in November 2025.
- Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands in the United States peaked at 20.7% in July 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands in the United States peaked at 12% in December 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States peaked at 9.7% in November 2025 and was lowest at 5.7% in September 2026.
- Across the 12 months ending September 2026, Pepperidge Farm, Tate's Bake Shop and Lenny & Larry's held steady: their share of searches among cookie brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States cookie brands in September 2026?
6 changes
In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.
In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%.
In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%.
In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%.
In September 2026, Lenny & Larry's lost share of searches among cookie brands in the United States, from 2.2% to 1.7%.
In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States.
How are branded searches counted for cookie brands?
6 search terms
Each brand's share of searches among cookie brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Oreo
1 branded search term
- oreo
Nutter Butter
1 branded search term
- nutter butter
Chips Ahoy
1 branded search term
- chips ahoy
Pepperidge Farm
1 branded search term
- pepperidge farm cookies
Tate's Bake Shop
1 branded search term
- tate's cookies
Lenny & Larry's
1 branded search term
- lenny and larry's
Compare popularity between leading brands
- Oreo vs Nutter Butter: compare popularity
- Oreo vs Chips Ahoy: compare popularity
- Oreo vs Pepperidge Farm: compare popularity
- Oreo vs Tate's Bake Shop: compare popularity
- Nutter Butter vs Chips Ahoy: compare popularity
- Nutter Butter vs Pepperidge Farm: compare popularity
- Nutter Butter vs Tate's Bake Shop: compare popularity
- Chips Ahoy vs Pepperidge Farm: compare popularity
- Chips Ahoy vs Tate's Bake Shop: compare popularity
- Pepperidge Farm vs Tate's Bake Shop: compare popularity
- Compare any of these brands
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