Nutter Butter vs Tate's Bake Shop:Which is more popular?
In September 2026, Nutter Butter had more branded searches than Tate's Bake Shop among cookie brands in the United States. Nutter Butter had about 110,000 branded searches, while Tate's Bake Shop had 27,100. Nutter Butter made up 23% of all cookie brand searches we track, and Tate's Bake Shop accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about cookie brands, Tate's Bake Shop appeared in three of the four answers and Nutter Butter in one. Tate's Bake Shop was mentioned before Nutter Butter in every answer.
Who do people search for more?
Nutter Butter, about 4 searches for every 1 for Tate's Bake Shop
Who does AI mention more?
Tate's Bake Shop, mentioned in 3 of 4 answers, Nutter Butter in 1
Who does AI recommend more?
Tate's Bake Shop, named ahead of Nutter Butter in every answer
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tate's Bake Shop was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nutter Butter was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Tate's Bake Shop was listed before Nutter Butter in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cookie brands
4 answers
Asked ChatGPT
“What are the best store-bought cookies?”
Asked ChatGPT
“Which cookie brand tastes most homemade?”
Asked ChatGPT
“What's the best protein cookie?”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Nutter Butter or Tate's Bake Shop more popular in search?
This chart shows how often people search Google for Nutter Butter and Tate's Bake Shop by name. Each line represents a brand's share of searches for all six cookie brands we track, month by month, from searches in United States.
Share of searches by month for Nutter Butter, Tate's Bake Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oreo | Nutter Butter | Chips Ahoy | Pepperidge Farm | Tate's Bake Shop | Lenny & Larry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.7% | 5.7% | 5.7% | 1.7% |
| Nov 2025 | 48.4% | 14.6% | 17.8% | 8% | 9.7% | 1.6% |
| Dec 2025 | 48.7% | 14.7% | 14.7% | 12% | 8% | 2% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.7% | 6.9% | 2.1% |
| Mar 2026 | 55.2% | 16.6% | 13.6% | 5% | 7.4% | 2.2% |
| Apr 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| May 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| Jun 2026 | 53% | 15.9% | 15.9% | 5.9% | 7.1% | 2.1% |
| Jul 2026 | 46.2% | 17% | 20.7% | 6.2% | 7.6% | 2.3% |
| Aug 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Sep 2026 | 51.4% | 23% | 12.6% | 5.7% | 5.7% | 1.7% |
How has the Nutter Butter and Tate's Bake Shop comparison changed over the last 12 months?
3 findings
- Nutter Butter was ahead of Tate's Bake Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States moved from 19.1% to 23%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States held steady at 5.7%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United States cookie brands in September 2026?
2 changes
In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.
In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nutter Butter’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nutter Butter
1 branded search term
- nutter butter
Tate's Bake Shop
1 branded search term
- tate's cookies
Other head-to-heads among cookie brands
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