Brandwave

How popular isTate's Bake Shop?

In September 2026, people searched for Tate's Bake Shop by name about 27,100 times in the United States, about the same as the previous year. These searches made up 5.7% of all United States cookie brand searches, placing Tate's Bake Shop fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about cookie brands, Tate's Bake Shop appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Tate's Bake Shop is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. OreoShare of searches 51.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Nutter ButterShare of searches 23%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. Chips AhoyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Pepperidge FarmShare of searches 5.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Tate's Bake ShopShare of searches 5.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tate's Bake Shop was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tate's Bake Shop is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Chips Ahoy3rd
  4. Oreo4th
  5. Nutter Butter5th
  6. Lenny & Larry's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cookie brands

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which cookie brands compete with Tate's Bake Shop?

Tate's Bake Shop against cookie brands in the United States, by month

Share of searches by month for Oreo, Nutter Butter, Chips Ahoy, Pepperidge Farm, Tate's Bake Shop. The figures are in the table below the chart.

View monthly share of searches table
MonthOreoNutter ButterChips AhoyPepperidge FarmTate's Bake ShopLenny & Larry's
Oct 202552%19.1%15.7%5.7%5.7%1.7%
Nov 202548.4%14.6%17.8%8%9.7%1.6%
Dec 202548.7%14.7%14.7%12%8%2%
Jan 202654.6%16.4%13.4%6%7.3%2.2%
Feb 202651.2%18.8%15.4%5.7%6.9%2.1%
Mar 202655.2%16.6%13.6%5%7.4%2.2%
Apr 202656.2%16.9%13.8%5.1%6.2%1.8%
May 202656.2%16.9%13.8%5.1%6.2%1.8%
Jun 202653%15.9%15.9%5.9%7.1%2.1%
Jul 202646.2%17%20.7%6.2%7.6%2.3%
Aug 202654.6%16.4%13.4%6%7.3%2.2%
Sep 202651.4%23%12.6%5.7%5.7%1.7%

  1. 1.Oreo

    51.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Nutter Butter

    23%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +6.6 points.

  3. 3.Chips Ahoy

    12.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Pepperidge Farm

    5.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Tate's Bake Shop

    5.7%

    Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  6. 6.Lenny & Larry's

    1.7%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Tate's Bake Shop and its closest rivals

Every comparison with Tate's Bake Shop

5 comparisons

How has branded search demand for Tate's Bake Shop changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tate's Bake Shop in the United States held steady at 27.1K.
  • Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States peaked at 9.7% in November 2025 and was lowest at 5.7% in September 2026.

How did search popularity change for United States cookie brands in September 2026?

6 changes

  1. In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.

  2. In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%.

  3. In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%.

  4. In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%.

  5. In September 2026, Lenny & Larry's lost share of searches among cookie brands in the United States, from 2.2% to 1.7%.

  6. In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States.

How are Tate's Bake Shop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tate's Bake Shop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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