Chips Ahoy vs Oreo:Which is more popular?
In September 2026, Oreo had more branded searches than Chips Ahoy among cookie brands in the United States. Oreo had about 246,000 branded searches, while Chips Ahoy had 60,500. Oreo made up 51.4% of all cookie brand searches we track, and Chips Ahoy accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about cookie brands, Chips Ahoy and Oreo each appeared in two of the four answers. Chips Ahoy and Oreo were each mentioned first in one of the two answers that named either.
Who do people search for more?
Oreo, about 4 searches for every 1 for Chips Ahoy
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chips Ahoy and Oreo were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Chips Ahoy and Oreo were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cookie brands
4 answers
Asked ChatGPT
“What are the best store-bought cookies?”
Asked ChatGPT
“Which cookie brand tastes most homemade?”
Asked ChatGPT
“What's the best protein cookie?”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Chips Ahoy or Oreo more popular in search?
This chart shows how often people search Google for Chips Ahoy and Oreo by name. Each line represents a brand's share of searches for all six cookie brands we track, month by month, from searches in United States.
Share of searches by month for Oreo, Chips Ahoy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oreo | Nutter Butter | Chips Ahoy | Pepperidge Farm | Tate's Bake Shop | Lenny & Larry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.7% | 5.7% | 5.7% | 1.7% |
| Nov 2025 | 48.4% | 14.6% | 17.8% | 8% | 9.7% | 1.6% |
| Dec 2025 | 48.7% | 14.7% | 14.7% | 12% | 8% | 2% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.7% | 6.9% | 2.1% |
| Mar 2026 | 55.2% | 16.6% | 13.6% | 5% | 7.4% | 2.2% |
| Apr 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| May 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| Jun 2026 | 53% | 15.9% | 15.9% | 5.9% | 7.1% | 2.1% |
| Jul 2026 | 46.2% | 17% | 20.7% | 6.2% | 7.6% | 2.3% |
| Aug 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Sep 2026 | 51.4% | 23% | 12.6% | 5.7% | 5.7% | 1.7% |
How has the Chips Ahoy and Oreo comparison changed over the last 12 months?
3 findings
- Oreo was ahead of Chips Ahoy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands in the United States moved from 15.7% to 12.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands in the United States moved from 52% to 51.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for United States cookie brands in September 2026?
2 changes
In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%.
In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chips Ahoy’s and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chips Ahoy
1 branded search term
- chips ahoy
Oreo
1 branded search term
- oreo
Other head-to-heads among cookie brands
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