Brandwave

Okocat vs Scoop Away:Which is more popular?

In September 2026, Okocat and Scoop Away were level in searches among cat litter brands in the United States, with an estimated 1.9K branded searches each, at 1.4% of the total each. When we asked ChatGPT and Google AI Overviews about cat litter brands, Okocat appeared in two of the five answers and Scoop Away in none.

Among cat litter brands in the United States in September 2026

Who do people search for more?

Okocat and Scoop Away are searched for about as often as each other.

Okocat 1.9K searchesScoop Away 1.9K searches

Who does AI mention more?

Okocat, mentioned in 2 of 5 answers, Scoop Away in 0

Okocat in 2 of 5Scoop Away in 0 of 5

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Top cat litter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Okocat was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scoop Away did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arm & Hammer1st
  2. Dr. Elsey's2nd
  3. Tidy Cats3rd
  4. Boxiecat3rd
  5. World's Best Cat Litter5th
  6. Fresh Step6th
  7. Okocat6th
  8. PrettyLitter–
  9. Sustainably Yours–
  10. Scoop Away–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat litter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Okocat or Scoop Away more popular in search?

This chart shows how often people search Google for Okocat and Scoop Away by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.

Okocat and Scoop Away among cat litter brands in the United States, by month

Share of searches by month for Okocat, Scoop Away. The figures are in the table below the chart.

View monthly share of searches table
MonthPrettyLitterWorld's Best Cat LitterArm & HammerSustainably YoursTidy CatsFresh StepDr. Elsey'sOkocatScoop AwayBoxiecat
Oct 202546.4%25.4%9.3%6.2%4.1%2.8%2.3%1.5%1%1%
Nov 202548.6%21.7%9.7%6.5%4.3%2.9%2.4%1.6%1.2%1.1%
Dec 202546.8%25.6%9.4%6.3%3.4%2.8%2.3%1.2%1%1.2%
Jan 202646.1%25.2%9.2%6.2%4.1%3.4%2.2%1.2%1.2%1.2%
Feb 202642.3%28.3%8.5%8.5%3.8%3.1%2%1.3%1.1%1.1%
Mar 202643.8%24%10.7%7.2%3.9%3.9%2.6%1.4%1.4%1.2%
Apr 202642.4%23.2%10.4%8.5%4.6%3.8%2.5%1.6%1.6%1.4%
May 202644.5%24.4%8.9%7.3%4.9%3.2%2.6%1.4%1.4%1.4%
Jun 202645.7%25%9.1%6.1%4.1%3.3%2.7%1.2%1.4%1.2%
Jul 202642.7%28.6%8.5%5.7%4.7%3.1%3.1%1.1%1.3%1.1%
Aug 202642.5%23.2%10.4%7%5.7%3.8%3.1%1.3%1.7%1.3%
Sep 202644.4%24.3%10.9%5.9%4.8%3.2%2.6%1.4%1.4%0.95%

How has the Okocat and Scoop Away comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Scoop Away took it in June 2026.
  • Across the 12 months ending September 2026, Okocat’s share of searches among cat litter brands in the United States moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Scoop Away’s share of searches among cat litter brands in the United States moved from 1% to 1.4%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for United States cat litter brands in September 2026?

2 changes
  1. In September 2026, Okocat rose from 10th to 8th among cat litter brands in the United States.

  2. In September 2026, Scoop Away fell from 8th to 9th among cat litter brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Okocat’s and Scoop Away’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Okocat

1 branded search term

  • okocat

Scoop Away

1 branded search term

  • scoop away

How the Brand Demand Index is measured

Other head-to-heads among cat litter brands

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