M1 Finance vs Stash:Which is searched more in United States?
In September 2026, M1 Finance had more branded searches than Stash among robo advisors in United States. M1 Finance was estimated to have 27.1K branded searches compared to Stash’s 4.5K, and held a 10.5% Share of Search versus Stash’s 1.7%.
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Which is more popular in search, M1 Finance or Stash?
Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for M1 Finance, Stash. The figures are in the table below the chart.
View monthly share of search table
| Month | Wealthfront | Betterment | M1 Finance | Stash |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 37.8% | 13.9% | 1.9% |
| Nov 2025 | 46% | 37.9% | 13.8% | 2.3% |
| Dec 2025 | 51.1% | 34.3% | 12.5% | 2% |
| Jan 2026 | 43.9% | 43.9% | 10.8% | 1.5% |
| Feb 2026 | 47.6% | 39% | 11.7% | 1.7% |
| Mar 2026 | 51.4% | 34.5% | 12.7% | 1.5% |
| Apr 2026 | 47.7% | 39% | 11.7% | 1.6% |
| May 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jun 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jul 2026 | 47.2% | 38.8% | 11.6% | 2.3% |
| Aug 2026 | 52.3% | 35.1% | 10.5% | 2.1% |
| Sep 2026 | 52.5% | 35.2% | 10.5% | 1.7% |
How has the M1 Finance and Stash comparison changed over the last 12 months?
3 findings
- M1 Finance was ahead of Stash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States moved from 13.9% to 10.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Stash’s estimated Share of Search among robo advisors in United States moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 4.5K.
How did search popularity change for United States robo advisors in September 2026?
2 changes
Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.
Other head-to-heads among robo advisors
How each brand is measured
Brandwave collects information about searches that people make online using M1 Finance’s and Stash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
M1 Finance
1 branded search term
- m1 finance
Stash
2 branded search terms
- stash app
- stash investment
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