Betterment vs M1 Finance:Which is searched more in United States?
In September 2026, Betterment had more branded searches than M1 Finance among robo advisors in United States. Betterment was estimated to have 90.5K branded searches compared to M1 Finance’s 27.1K, and held a 35.2% Share of Search versus M1 Finance’s 10.5%.
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Which is more popular in search, Betterment or M1 Finance?
Compare the robo advisors businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betterment, M1 Finance. The figures are in the table below the chart.
View monthly share of search table
| Month | Wealthfront | Betterment | M1 Finance | Stash |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 37.8% | 13.9% | 1.9% |
| Nov 2025 | 46% | 37.9% | 13.8% | 2.3% |
| Dec 2025 | 51.1% | 34.3% | 12.5% | 2% |
| Jan 2026 | 43.9% | 43.9% | 10.8% | 1.5% |
| Feb 2026 | 47.6% | 39% | 11.7% | 1.7% |
| Mar 2026 | 51.4% | 34.5% | 12.7% | 1.5% |
| Apr 2026 | 47.7% | 39% | 11.7% | 1.6% |
| May 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jun 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jul 2026 | 47.2% | 38.8% | 11.6% | 2.3% |
| Aug 2026 | 52.3% | 35.1% | 10.5% | 2.1% |
| Sep 2026 | 52.5% | 35.2% | 10.5% | 1.7% |
How has the Betterment and M1 Finance comparison changed over the last 12 months?
3 findings
- Betterment was ahead of M1 Finance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betterment’s estimated Share of Search among robo advisors in United States moved from 37.8% to 35.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States moved from 13.9% to 10.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for United States robo advisors in September 2026?
2 changes
Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Other head-to-heads among robo advisors
How each brand is measured
Brandwave collects information about searches that people make online using Betterment’s and M1 Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterment
1 branded search term
- betterment
M1 Finance
1 branded search term
- m1 finance
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