How popular isM1 Finance in search?
In September 2026, there were an estimated 27.1K branded searches for M1 Finance in United States which is down 33.1% over the last 12 months. M1 Finance holds 10.5% estimated Share of Search among United States robo advisors and is ranked 3rd of 4 competitors for search popularity.
Wealthfront52.5%
Betterment35.2%
M1 Finance10.5%
Stash1.7%
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Which robo advisors compete with M1 Finance?
Share of Search by month for Wealthfront, Betterment, M1 Finance. The figures are in the table below the chart.
View monthly share of search table
| Month | Wealthfront | Betterment | M1 Finance | Stash |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 37.8% | 13.9% | 1.9% |
| Nov 2025 | 46% | 37.9% | 13.8% | 2.3% |
| Dec 2025 | 51.1% | 34.3% | 12.5% | 2% |
| Jan 2026 | 43.9% | 43.9% | 10.8% | 1.5% |
| Feb 2026 | 47.6% | 39% | 11.7% | 1.7% |
| Mar 2026 | 51.4% | 34.5% | 12.7% | 1.5% |
| Apr 2026 | 47.7% | 39% | 11.7% | 1.6% |
| May 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jun 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jul 2026 | 47.2% | 38.8% | 11.6% | 2.3% |
| Aug 2026 | 52.3% | 35.1% | 10.5% | 2.1% |
| Sep 2026 | 52.5% | 35.2% | 10.5% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 135K | 0% | +0.2 points | |
| 2, held 2nd | 35.2% | 90.5K | 0% | +0.1 points | |
| 3, held 3rd | 10.5% | 27.1K | 0% | 0 points | |
| 4, held 4th | 1.7% | 4.5K | -17% | -0.4 points |
52.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
35.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Stash1.7%
Held 4th. 4.5K estimated branded searches, -17% vs prior month. Share -0.4 points.
Compare search popularity between M1 Finance and its closest rivals
Every comparison with M1 Finance
3 comparisons
How has branded search demand for M1 Finance changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for M1 Finance in United States fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States decreased from 13.9% to 10.5%.
- Across the 12 months ending September 2026, M1 Finance’s estimated Share of Search among robo advisors in United States peaked at 13.9% in October 2025 and was lowest at 10.5% in August 2026.
How did search popularity change for United States robo advisors in September 2026?
3 changes
Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.
How is M1 Finance measured?
Brandwave collects information about searches that people make online using M1 Finance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- m1 finance
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Is M1 Finance your brand?
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