How popular isStash in search?
In September 2026, there were an estimated 4.5K branded searches for Stash in United States which is down 17% over the last 12 months. Stash holds 1.7% estimated Share of Search among United States robo advisors and is ranked 4th of 4 competitors for search popularity.
Wealthfront52.5%
Betterment35.2%
M1 Finance10.5%
Stash1.7%
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Which robo advisors compete with Stash?
Share of Search by month for Wealthfront, Betterment, M1 Finance, Stash. The figures are in the table below the chart.
View monthly share of search table
| Month | Wealthfront | Betterment | M1 Finance | Stash |
|---|---|---|---|---|
| Oct 2025 | 46.4% | 37.8% | 13.9% | 1.9% |
| Nov 2025 | 46% | 37.9% | 13.8% | 2.3% |
| Dec 2025 | 51.1% | 34.3% | 12.5% | 2% |
| Jan 2026 | 43.9% | 43.9% | 10.8% | 1.5% |
| Feb 2026 | 47.6% | 39% | 11.7% | 1.7% |
| Mar 2026 | 51.4% | 34.5% | 12.7% | 1.5% |
| Apr 2026 | 47.7% | 39% | 11.7% | 1.6% |
| May 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jun 2026 | 51.1% | 34.3% | 12.5% | 2% |
| Jul 2026 | 47.2% | 38.8% | 11.6% | 2.3% |
| Aug 2026 | 52.3% | 35.1% | 10.5% | 2.1% |
| Sep 2026 | 52.5% | 35.2% | 10.5% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.5% | 135K | 0% | +0.2 points | |
| 2, held 2nd | 35.2% | 90.5K | 0% | +0.1 points | |
| 3, held 3rd | 10.5% | 27.1K | 0% | 0 points | |
| 4, held 4th | 1.7% | 4.5K | -17% | -0.4 points |
52.5%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
35.2%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.5%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Stash1.7%
Held 4th. 4.5K estimated branded searches, -17% vs prior month. Share -0.4 points.
Compare search popularity between Stash and its closest rivals
Every comparison with Stash
3 comparisons
How has branded search demand for Stash changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stash in United States fell from 5.4K to 4.5K.
- Across the 12 months ending September 2026, Stash’s estimated Share of Search among robo advisors in United States held steady, from 1.9% to 1.7%.
How did search popularity change for United States robo advisors in September 2026?
3 changes
Estimated monthly branded searches for M1 Finance in United States fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Estimated monthly branded searches for Stash in United States fell 17% over 12 measured months, from 5.4K to 4.5K in September 2026.
How is Stash measured?
Brandwave collects information about searches that people make online using Stash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- stash app
- stash investment
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Is Stash your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.