Lenny & Larry's vs Nutter Butter:Which is more popular?
In September 2026, Nutter Butter had more branded searches than Lenny & Larry's among cookie brands in the United States. Nutter Butter had about 110,000 branded searches, while Lenny & Larry's had 8,100. Nutter Butter made up 23% of all cookie brand searches we track, and Lenny & Larry's accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about cookie brands, Lenny & Larry's and Nutter Butter each appeared in one of the four answers.
Who do people search for more?
Nutter Butter, about 14 searches for every 1 for Lenny & Larry's
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
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Top cookie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lenny & Larry's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Nutter Butter was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cookie brands
4 answers
Asked ChatGPT
“What are the best store-bought cookies?”
Asked ChatGPT
“Which cookie brand tastes most homemade?”
Asked ChatGPT
“What's the best protein cookie?”
Searched Google, AI Overview
“cookie brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Lenny & Larry's or Nutter Butter more popular in search?
This chart shows how often people search Google for Lenny & Larry's and Nutter Butter by name. Each line represents a brand's share of searches for all six cookie brands we track, month by month, from searches in United States.
Share of searches by month for Nutter Butter, Lenny & Larry's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oreo | Nutter Butter | Chips Ahoy | Pepperidge Farm | Tate's Bake Shop | Lenny & Larry's |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.7% | 5.7% | 5.7% | 1.7% |
| Nov 2025 | 48.4% | 14.6% | 17.8% | 8% | 9.7% | 1.6% |
| Dec 2025 | 48.7% | 14.7% | 14.7% | 12% | 8% | 2% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.7% | 6.9% | 2.1% |
| Mar 2026 | 55.2% | 16.6% | 13.6% | 5% | 7.4% | 2.2% |
| Apr 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| May 2026 | 56.2% | 16.9% | 13.8% | 5.1% | 6.2% | 1.8% |
| Jun 2026 | 53% | 15.9% | 15.9% | 5.9% | 7.1% | 2.1% |
| Jul 2026 | 46.2% | 17% | 20.7% | 6.2% | 7.6% | 2.3% |
| Aug 2026 | 54.6% | 16.4% | 13.4% | 6% | 7.3% | 2.2% |
| Sep 2026 | 51.4% | 23% | 12.6% | 5.7% | 5.7% | 1.7% |
How has the Lenny & Larry's and Nutter Butter comparison changed over the last 12 months?
3 findings
- Nutter Butter was ahead of Lenny & Larry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lenny & Larry's’ share of searches among cookie brands in the United States held steady at 1.7%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States moved from 19.1% to 23%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for United States cookie brands in September 2026?
2 changes
In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.
In September 2026, Lenny & Larry's lost share of searches among cookie brands in the United States, from 2.2% to 1.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lenny & Larry's’ and Nutter Butter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lenny & Larry's
1 branded search term
- lenny and larry's
Nutter Butter
1 branded search term
- nutter butter
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