Brandwave

How popular isLenny & Larry's?

In September 2026, people searched for Lenny & Larry's by name about 8,100 times in the United States, about the same as the previous year. These searches made up 1.7% of all United States cookie brand searches, placing Lenny & Larry's sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about cookie brands, Lenny & Larry's appeared in one of the four answers.

Search and AI answers in September 2026

Lenny & Larry's is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. OreoShare of searches 51.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Nutter ButterShare of searches 23%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. Chips AhoyShare of searches 12.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Pepperidge FarmShare of searches 5.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Lenny & Larry'sShare of searches 1.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations –

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Top cookie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lenny & Larry's was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pepperidge Farm1st
  2. Tate's Bake Shop2nd
  3. Chips Ahoy3rd
  4. Oreo4th
  5. Nutter Butter5th
  6. Lenny & Larry's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pepperidge Farm3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tate's Bake Shop3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oreo2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chips Ahoy2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nutter Butter1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenny & Larry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cookie brands

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which cookie brands compete with Lenny & Larry's?

Lenny & Larry's against cookie brands in the United States, by month

Share of searches by month for Oreo, Nutter Butter, Chips Ahoy, Pepperidge Farm, Tate's Bake Shop, Lenny & Larry's. The figures are in the table below the chart.

View monthly share of searches table
MonthOreoNutter ButterChips AhoyPepperidge FarmTate's Bake ShopLenny & Larry's
Oct 202552%19.1%15.7%5.7%5.7%1.7%
Nov 202548.4%14.6%17.8%8%9.7%1.6%
Dec 202548.7%14.7%14.7%12%8%2%
Jan 202654.6%16.4%13.4%6%7.3%2.2%
Feb 202651.2%18.8%15.4%5.7%6.9%2.1%
Mar 202655.2%16.6%13.6%5%7.4%2.2%
Apr 202656.2%16.9%13.8%5.1%6.2%1.8%
May 202656.2%16.9%13.8%5.1%6.2%1.8%
Jun 202653%15.9%15.9%5.9%7.1%2.1%
Jul 202646.2%17%20.7%6.2%7.6%2.3%
Aug 202654.6%16.4%13.4%6%7.3%2.2%
Sep 202651.4%23%12.6%5.7%5.7%1.7%

  1. 1.Oreo

    51.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Nutter Butter

    23%

    Held 2nd. 110K estimated branded searches, +48.6% vs prior month. Share +6.6 points.

  3. 3.Chips Ahoy

    12.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Pepperidge Farm

    5.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Tate's Bake Shop

    5.7%

    Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  6. 6.Lenny & Larry's

    1.7%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare popularity between Lenny & Larry's and its closest rivals

Every comparison with Lenny & Larry's

5 comparisons

How has branded search demand for Lenny & Larry's changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lenny & Larry's in the United States held steady at 8.1K.
  • Across the 12 months ending September 2026, Lenny & Larry's’ share of searches among cookie brands in the United States held steady at 1.7%.

How did search popularity change for United States cookie brands in September 2026?

6 changes

  1. In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.

  2. In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%.

  3. In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%.

  4. In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%.

  5. In September 2026, Lenny & Larry's lost share of searches among cookie brands in the United States, from 2.2% to 1.7%.

  6. In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States.

How are Lenny & Larry's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lenny & Larry's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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