Brandwave

LendingClub vs Lendio:Which is more popular?

In September 2026, LendingClub had more branded searches than Lendio among lending platforms in the United States. LendingClub had about 110,000 branded searches, while Lendio had 8,100. LendingClub made up 32.3% of all lending platform searches we track, and Lendio accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about lending platforms, Lendio appeared in three of the five answers and LendingClub in one. Lendio was mentioned before LendingClub in two out of three answers that named either.

Among lending platforms in the United States in September 2026

Who do people search for more?

LendingClub, about 14 searches for every 1 for Lendio

LendingClub 110K searchesLendio 8.1K searches

Who does AI mention more?

Lendio, mentioned in 3 of 5 answers, LendingClub in 1

Lendio in 3 of 5LendingClub in 1 of 5

Who does AI recommend more?

Lendio, named ahead of LendingClub in 2 of 3 answers

Lendio first in 2LendingClub first in 1

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Top lending platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lendio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LendingClub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lendio was listed before LendingClub in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Bluevine2nd
  3. Lendio3rd
  4. Prosper4th
  5. LendingClub5th
  6. OnDeck–
  7. Kabbage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SoFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lendio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LendingClub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prosper1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnDeck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kabbage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lending platforms

5 answers

  • Asked ChatGPT

    “Which lending platform should I use in the US?”

    1. 1SoFi

  • Asked ChatGPT

    “What are the best lending platforms in the US?”

    1. 1SoFi
    2. 2LendingClub
    3. 3Lendio
    4. 4Bluevine

  • Asked ChatGPT

    “What's the best lending platform in the US for working capital?”

    1. 1Bluevine
    2. 2Lendio

  • Searched Google, AI Overview

    “lending platforms”

    1. 1Prosper
    2. 2Bluevine

  • Searched Google, AI Overview

    “online business loans”

    1. 1SoFi
    2. 2Lendio

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is LendingClub or Lendio more popular in search?

This chart shows how often people search Google for LendingClub and Lendio by name. Each line represents a brand's share of searches for all seven lending platforms we track, month by month, from searches in United States.

LendingClub and Lendio among lending platforms in the United States, by month

Share of searches by month for LendingClub, Lendio. The figures are in the table below the chart.

View monthly share of searches table
MonthLendingClubBluevineSoFiProsperOnDeckLendioKabbage
Oct 202554.7%16.4%11%9%6%2.2%0.64%
Nov 202557.4%14.1%11.6%7.7%6.3%2.3%0.56%
Dec 202554.3%13.4%13.4%8.9%7.3%2.2%0.53%
Jan 202654.3%13.4%13.4%8.9%7.3%2.2%0.53%
Feb 202656.7%13.9%11.4%7.6%7.6%2.3%0.44%
Mar 202651%18.8%12.5%8.4%6.9%2.1%0.39%
Apr 202651%18.8%12.5%8.4%6.9%2.1%0.39%
May 202653%15.9%13%8.7%7.1%1.7%0.41%
Jun 202651.5%15.5%15.5%8.5%6.9%1.7%0.4%
Jul 202646.3%17.1%17.1%9.3%7.6%2.3%0.3%
Aug 202636.7%20.1%20.1%11%9%2.7%0.35%
Sep 202632.3%21.7%21.7%11.9%9.7%2.4%0.38%

How has the LendingClub and Lendio comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lending platforms in September 2026?

2 changes

  1. In September 2026, LendingClub lost share of searches among lending platforms in the United States, from 36.7% to 32.3%.

  2. Estimated monthly branded searches for Lendio in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LendingClub’s and Lendio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LendingClub

1 branded search term

  • lendingclub

Lendio

1 branded search term

  • lendio

How the Brand Demand Index is measured

Other head-to-heads among lending platforms

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