Brandwave

Klean Kanteen vs Owala:Which is more popular?

In September 2026, Owala had more branded searches than Klean Kanteen among water bottle brands in the United States. Owala had about 1.2 million branded searches, while Klean Kanteen had 27,100. Owala made up 59.7% of all water bottle brand searches we track, and Klean Kanteen accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Owala appeared in all five answers and Klean Kanteen in one. Owala was mentioned before Klean Kanteen in every answer.

Among water bottle brands in the United States in September 2026

Who do people search for more?

Owala, about 45 searches for every 1 for Klean Kanteen

Owala 1.2M searchesKlean Kanteen 27.1K searches

Who does AI mention more?

Owala, mentioned in every answer we collected

Owala in 5 of 5Klean Kanteen in 1 of 5

Who does AI recommend more?

Owala, named ahead of Klean Kanteen in every answer

Owala first in 5Klean Kanteen never first

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Top water bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Owala appeared in all five answers. Klean Kanteen was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Owala was listed before Klean Kanteen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Owala2nd
  3. YETI3rd
  4. Nalgene4th
  5. Stanley5th
  6. Klean Kanteen6th
  7. CamelBak7th
  8. BrüMate–
  9. Simple Modern–
  10. Contigo–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about water bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Klean Kanteen or Owala more popular in search?

This chart shows how often people search Google for Klean Kanteen and Owala by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.

Klean Kanteen and Owala among water bottle brands in the United States, by month

Share of searches by month for Owala, Klean Kanteen. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaBrüMateHydro FlaskYETIStanleySimple ModernCamelBakNalgeneKlean KanteenContigoThermosZojirushiLARQ
Oct 202558.9%11.9%11.9%2.9%5.2%2.9%1.6%1.6%1.3%0.71%0.71%0.26%0.14%
Nov 202564.1%10.5%10.5%3.9%4.1%2.6%0.95%1.2%0.95%0.52%0.42%0.19%0.1%
Dec 202556.2%11.3%13.8%6.2%5.3%2.3%1%1.2%1.2%0.55%0.45%0.3%0.16%
Jan 202659.1%11.9%11.9%4.4%4.3%2.4%1.3%1.6%1.3%0.72%0.59%0.32%0.14%
Feb 202659.1%11.9%11.9%4.4%3.8%2.4%1.6%2%1.3%0.71%0.58%0.26%0.17%
Mar 202660.1%12.1%12.1%3.6%3.5%2%1.6%2%1.3%0.73%0.49%0.22%0.12%
Apr 202661.4%12.4%10.1%3.7%3.6%2%1.7%2%1.4%0.75%0.5%0.22%0.12%
May 202655.5%13.6%11.2%5%4.5%2.7%2.2%1.8%1.5%0.82%0.67%0.24%0.13%
Jun 202654.8%13.5%11%5%4%3.3%2.7%2.2%1.5%0.81%0.66%0.36%0.13%
Jul 202659.7%12%9.8%3.6%3.5%5.4%1.6%1.6%1.1%0.72%0.72%0.26%0.1%
Aug 202661.7%10.1%10.1%3.7%3.8%3.7%1.7%1.7%1.4%0.91%0.74%0.41%0.1%
Sep 202659.7%14.7%9.8%3.6%3.3%2.4%1.6%1.6%1.3%0.72%0.72%0.32%0.09%

How has the Klean Kanteen and Owala comparison changed over the last 12 months?

3 findings

How did search popularity change for United States water bottle brands in September 2026?

1 change

  1. In September 2026, Owala lost share of searches among water bottle brands in the United States, from 61.7% to 59.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Klean Kanteen’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klean Kanteen

1 branded search term

  • klean kanteen

Owala

1 branded search term

  • owala

How the Brand Demand Index is measured

Other head-to-heads among water bottle brands

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