Kemps vs TCBY:Which is more popular?
In September 2026, TCBY had more branded searches than Kemps among frozen yoghurt brands in the United States. TCBY had about 90,500 branded searches, while Kemps had 1,600. TCBY made up 19% of all frozen yoghurt brand searches we track, and Kemps accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about frozen yoghurt brands, Kemps and TCBY each appeared in two of the four answers. Kemps was mentioned before TCBY in two out of three answers that named either.
Who do people search for more?
TCBY, about 57 searches for every 1 for Kemps
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Kemps, named ahead of TCBY in 2 of 3 answers
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Top frozen yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kemps and TCBY were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Kemps was listed before TCBY in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yasso1st
Yogurtland2nd
Pinkberry3rd- Kemps4th
Blue Bunny5th
Menchie's6th- TCBY7th
Ben & Jerry's8th
Halo Top–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about frozen yoghurt brands
4 answers
Asked ChatGPT
“Which frozen yoghurt brand should I buy in the US?”
Asked ChatGPT
“What are the best frozen yoghurt brands in the US?”
Asked ChatGPT
“What's the best frozen yoghurt brand in the US for a sweet treat?”
Searched Google, AI Overview
“frozen yoghurt brands”
Searched Google, AI Overview
“best frozen yoghurt”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Kemps or TCBY more popular in search?
This chart shows how often people search Google for Kemps and TCBY by name. Each line represents a brand's share of searches for all nine frozen yoghurt brands we track, month by month, from searches in United States.
Share of searches by month for TCBY, Kemps. The figures are in the table below the chart.
View monthly share of searches table
| Month | Menchie's | Pinkberry | TCBY | Yasso | Halo Top | Yogurtland | Kemps | Ben & Jerry's | Blue Bunny |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30% | 16.5% | 4.9% | 6% | 4.9% | 0.36% | 0.42% | 0.11% |
| Nov 2025 | 36.8% | 30% | 16.5% | 4.9% | 6.1% | 4.9% | 0.27% | 0.44% | 0.09% |
| Dec 2025 | 41.6% | 27.7% | 15.2% | 4.6% | 4.6% | 5.6% | 0.25% | 0.41% | 0.1% |
| Jan 2026 | 37% | 30.2% | 13.6% | 6.1% | 7.4% | 5% | 0.29% | 0.36% | 0.11% |
| Feb 2026 | 52.3% | 19.1% | 12.9% | 4.7% | 5.8% | 4.7% | 0.23% | 0.28% | 0.07% |
| Mar 2026 | 40.5% | 27.2% | 14.9% | 6.7% | 5.5% | 4.5% | 0.26% | 0.4% | 0.1% |
| Apr 2026 | 34% | 27.9% | 15.3% | 10.2% | 6.9% | 4.6% | 0.27% | 0.61% | 0.1% |
| May 2026 | 36.4% | 24.4% | 20% | 8.9% | 4.9% | 4.9% | 0.24% | 0.28% | 0.07% |
| Jun 2026 | 35.7% | 29.2% | 16% | 8.8% | 5.9% | 3.9% | 0.28% | 0.19% | 0.09% |
| Jul 2026 | 38.6% | 25.9% | 17.3% | 7.8% | 6.4% | 3.5% | 0.38% | 0.09% | 0.16% |
| Aug 2026 | 32.8% | 32.8% | 14.8% | 8.1% | 6.6% | 4.4% | 0.31% | 0.1% | 0.14% |
| Sep 2026 | 34.7% | 28.4% | 19% | 7% | 5.7% | 4.7% | 0.34% | 0.1% | 0.1% |
How has the Kemps and TCBY comparison changed over the last 12 months?
3 findings
- TCBY was ahead of Kemps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kemps’ share of searches among frozen yoghurt brands in the United States moved from 0.36% to 0.34%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States moved from 16.5% to 19%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for United States frozen yoghurt brands in September 2026?
1 change
In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kemps’ and TCBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among frozen yoghurt brands
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