Heluva Good! vs Tostitos:Which is more popular?
In September 2026, Tostitos had more branded searches than Heluva Good! among dips brands in the United States. Tostitos had about 15,700 branded searches, while Heluva Good! had 11,500. Tostitos made up 36% of all dips brand searches we track, and Heluva Good! accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about dips brands, Heluva Good! appeared in four of the five answers and Tostitos in three. Heluva Good! was mentioned before Tostitos in every answer.
Who do people search for more?
Tostitos, about 37% more searches than Heluva Good!
Who does AI mention more?
Heluva Good!, mentioned in 4 of 5 answers, Tostitos in 3
Who does AI recommend more?
Heluva Good!, named ahead of Tostitos in every answer
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Top dips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Heluva Good! was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tostitos was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Heluva Good! was listed before Tostitos in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Heluva Good!1st
- Tostitos2nd
Esti3rd
La Terra Fina4th
Wholly Guacamole5th
Marzetti–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heluva Good!4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tostitos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- La Terra Fina2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Esti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wholly Guacamole1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marzetti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dips brands
5 answers
Asked ChatGPT
“Which dips brand should I buy in the US?”
Asked ChatGPT
“What are the best dips brands in the US?”
Asked ChatGPT
“What's the best dips brand in the US for party snacks?”
Searched Google, AI Overview
“dips brands”
Searched Google, AI Overview
“party dips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Heluva Good! or Tostitos more popular in search?
This chart shows how often people search Google for Heluva Good! and Tostitos by name. Each line represents a brand's share of searches for all six dips brands we track, month by month, from searches in United States.
Share of searches by month for Tostitos, Heluva Good!. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tostitos | Heluva Good! | Marzetti | Wholly Guacamole | La Terra Fina | Esti |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 23% | 15.7% | 15.7% | 4.5% | 3.8% |
| Nov 2025 | 36.6% | 26.8% | 15.4% | 12.6% | 5.6% | 3% |
| Dec 2025 | 38.3% | 27.9% | 13.2% | 13.2% | 4.8% | 2.6% |
| Jan 2026 | 36% | 26.2% | 15.2% | 15.2% | 4.5% | 3% |
| Feb 2026 | 35.5% | 25.9% | 18.3% | 15% | 3% | 2.4% |
| Mar 2026 | 33% | 25.9% | 14.5% | 17.8% | 5.3% | 3.5% |
| Apr 2026 | 37% | 22.9% | 15.6% | 15.6% | 4.5% | 4.5% |
| May 2026 | 38.3% | 23.9% | 13.7% | 16.8% | 4% | 3.3% |
| Jun 2026 | 44.8% | 23.8% | 11.2% | 13.6% | 3.9% | 2.7% |
| Jul 2026 | 37.1% | 28.2% | 10.9% | 13.3% | 7.3% | 3.2% |
| Aug 2026 | 38.8% | 24.3% | 11.4% | 17.1% | 5.1% | 3.4% |
| Sep 2026 | 36% | 26.4% | 15.1% | 15.1% | 4.4% | 3% |
How has the Heluva Good! and Tostitos comparison changed over the last 12 months?
3 findings
- Tostitos was ahead of Heluva Good! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heluva Good!’s share of searches among dips brands in the United States moved from 23% to 26.4%, and its estimated monthly branded searches moved from 9.7K to 11.5K.
- Across the 12 months ending September 2026, Tostitos’ share of searches among dips brands in the United States moved from 37.3% to 36%, and its estimated monthly branded searches held steady at 15.7K.
How did search popularity change for United States dips brands in September 2026?
2 changes
In September 2026, Heluva Good! gained share of searches among dips brands in the United States, from 24.3% to 26.4%.
In September 2026, Tostitos lost share of searches among dips brands in the United States, from 38.8% to 36%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Heluva Good!’s and Tostitos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heluva Good!
2 branded search terms
- heluva good
- heluva good dip
Tostitos
2 branded search terms
- tostitos dip
- tostitos queso
Other head-to-heads among dips brands
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