Health Valley vs Heinz:Which is searched more in the United States?
In September 2026, Heinz had more branded searches than Health Valley among soup brands in the United States. Heinz had about 27,100 branded searches, while Health Valley had 930. Heinz made up 9% of all soup brand searches we track, and Health Valley accounted for 0.31%.
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Is Health Valley or Heinz more popular in search?
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Heinz, Health Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Campbell's | Progresso | Heinz | Amy's | Pacific Foods | Rao's | Health Valley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.9% | 13.7% | 4.2% | 2.6% | 2.7% | 0.57% |
| Nov 2025 | 88.5% | 4.6% | 3.7% | 1.1% | 1.1% | 0.9% | 0.15% |
| Dec 2025 | 76.1% | 10.5% | 5.6% | 2.2% | 2.8% | 2.5% | 0.35% |
| Jan 2026 | 65.9% | 15.1% | 8.1% | 3.7% | 3.5% | 3% | 0.66% |
| Feb 2026 | 67.5% | 12.4% | 9.1% | 4.2% | 3.2% | 2.7% | 0.82% |
| Mar 2026 | 70.9% | 11.1% | 8.6% | 3.9% | 2.8% | 2.1% | 0.65% |
| Apr 2026 | 69.9% | 8.3% | 9.1% | 7.6% | 2.9% | 1.8% | 0.49% |
| May 2026 | 68.4% | 10.6% | 9.5% | 6.5% | 3% | 1.5% | 0.42% |
| Jun 2026 | 71.1% | 9% | 9.9% | 5.5% | 2.4% | 1.6% | 0.44% |
| Jul 2026 | 69.6% | 9.3% | 10.3% | 5.7% | 2.6% | 2% | 0.39% |
| Aug 2026 | 68.6% | 10.1% | 11.7% | 4.4% | 3% | 1.9% | 0.4% |
| Sep 2026 | 69.6% | 11.2% | 9% | 5% | 2.6% | 2.2% | 0.31% |
How has the Health Valley and Heinz comparison changed over the last 12 months?
3 findings
- Heinz was ahead of Health Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Health Valley’s share of searches among soup brands in the United States moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 1.7K to 930.
- Across the 12 months ending September 2026, Heinz’s share of searches among soup brands in the United States moved from 13.7% to 9%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for United States soup brands in September 2026?
3 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches.
In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%.
Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Health Valley’s and Heinz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Health Valley
2 branded search terms
- health valley
- health valley soup
Heinz
1 branded search term
- heinz
Other head-to-heads among soup brands
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