Brandwave

Headway Capital vs OnDeck:Which is more popular in the United States?

In October 2026, OnDeck had more branded searches than Headway Capital among small business lenders in the United States. OnDeck had about 33,100 branded searches, while Headway Capital had 5,400. OnDeck made up 20.5% of all small business lender searches we track, and Headway Capital accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about small business lenders, OnDeck appeared in two of the five answers and Headway Capital in one. Headway Capital and OnDeck were each mentioned first in one of the two answers that named either.

Among small business lenders in the United States in October 2026

Who do people search for more?

OnDeck, about 6 searches for every 1 for Headway Capital

OnDeck 33.1K searchesHeadway Capital 5.4K searches

Who does AI mention more?

OnDeck, mentioned in 2 of 5 answers, Headway Capital in 1

OnDeck in 2 of 5Headway Capital in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Headway Capital first in 1OnDeck first in 1

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Top small business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnDeck was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Headway Capital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Headway Capital and OnDeck were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Fundbox2nd
  3. Lendio3rd
  4. Credibly3rd
  5. OnDeck5th
  6. Headway Capital5th
  7. Fora Financial–
  8. Kapitus–
  9. National Funding–
  10. Rapid Finance–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about small business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Headway Capital or OnDeck more popular in search?

This chart shows how often people search Google for Headway Capital and OnDeck by name. Each line represents a brand's share of searches for all 12 small business lenders we track, month by month, from searches in United States.

Headway Capital and OnDeck among small business lenders in the United States, by month

Share of searches by month for OnDeck, Headway Capital. The figures are in the table below the chart.

View monthly share of searches table
MonthBluevineOnDeckFundboxLendioCrediblyFora FinancialHeadway CapitalKapitusNational FundingRapid FinanceBiz2CreditKabbage
Nov 202542.5%19%7.1%6.9%3.1%3.8%5.7%2.5%2%2.5%3.1%1.7%
Dec 202538.5%21.1%7.9%6.3%3.4%4.2%6.3%2.8%2.3%2.8%2.8%1.5%
Jan 202637.3%20.4%7.6%6.1%3.3%5%6.1%3.3%3.3%3.3%2.7%1.5%
Feb 202638.2%20.9%7.8%6.3%3.4%4.2%6.3%3.4%2.8%2.8%2.8%1.2%
Mar 202647.5%17.4%6.5%5.2%3.5%3.5%5.2%2.8%2.3%2.8%2.3%1%
Apr 202647.6%17.4%6.5%5.2%2.8%4.3%4.3%2.8%2.8%2.8%2.3%1%
May 202643.9%19.6%7.4%4.8%3.2%3.9%4.8%2.6%2.6%3.9%2.1%1.1%
Jun 202645.1%20.2%6.2%4.9%2.7%3.3%4%2.7%2.7%4.9%2.2%1.2%
Jul 202644.6%20%7.5%6%2.7%3.3%3.3%3.3%2.7%4%2.2%0.78%
Aug 202645.8%20.5%6.3%6.1%2.7%3.3%3.3%3.3%2.2%3.3%2.2%0.8%
Sep 202646.9%21%6.5%5.1%2.8%3.4%3.4%2.8%2.3%2.8%2.3%0.82%
Oct 202645.9%20.5%6.3%5%3.3%3.3%3.3%3.3%3.3%2.7%1.8%0.99%

How has branded search for Headway Capital and OnDeck changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States small business lenders in October 2026?

3 changes

  1. In October 2026, Credibly overtook Fora Financial and Headway Capital to rank 5th among small business lenders in the United States, with 3.3% of the searches.

  2. Estimated monthly branded searches for OnDeck in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.

  3. Estimated monthly branded searches for Headway Capital in the United States fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026.

How are Headway Capital’s and OnDeck’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Headway Capital’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Headway Capital

1 branded search term

  • headway capital

OnDeck

1 branded search term

  • ondeck

How the Brand Demand Index is measured

Other head-to-heads among small business lenders

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