How popular isHeadway Capital?
In October 2026, people searched for Headway Capital by name about 5,400 times in the United States, a 33.3% decrease from the previous year. These searches made up 3.3% of all United States small business lender searches, placing Headway Capital seventh out of 12 lenders. When we asked both ChatGPT and Google AI Overviews about small business lenders, Headway Capital appeared in one of the five answers and was the joint fifth most recommended of the 12.
Headway Capital is the seventh most searched of 12 competitors and the joint fifth most recommended in the AI answers we collected.
BluevineShare of searches 45.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
OnDeckShare of searches 20.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
FundboxShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LendioShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Headway CapitalShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Headway Capital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Headway Capital is the joint fifth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business lenders
5 answers
Asked ChatGPT
“What's the best place to get a small business loan online?”
Asked ChatGPT
“Which online lenders are best for a small business line of credit?”
Asked ChatGPT
“What's the best lender in the US for small business working capital?”
Searched Google, AI Overview
“small business loans”
Searched Google, AI Overview
“online business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
How often do people search for Headway Capital compared with other United States small business lenders?
Share of searches by month for Bluevine, OnDeck, Fundbox, Lendio, Credibly, Fora Financial, Headway Capital, Kapitus, National Funding, Rapid Finance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluevine | OnDeck | Fundbox | Lendio | Credibly | Fora Financial | Headway Capital | Kapitus | National Funding | Rapid Finance | Biz2Credit | Kabbage |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.5% | 19% | 7.1% | 6.9% | 3.1% | 3.8% | 5.7% | 2.5% | 2% | 2.5% | 3.1% | 1.7% |
| Dec 2025 | 38.5% | 21.1% | 7.9% | 6.3% | 3.4% | 4.2% | 6.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.5% |
| Jan 2026 | 37.3% | 20.4% | 7.6% | 6.1% | 3.3% | 5% | 6.1% | 3.3% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 38.2% | 20.9% | 7.8% | 6.3% | 3.4% | 4.2% | 6.3% | 3.4% | 2.8% | 2.8% | 2.8% | 1.2% |
| Mar 2026 | 47.5% | 17.4% | 6.5% | 5.2% | 3.5% | 3.5% | 5.2% | 2.8% | 2.3% | 2.8% | 2.3% | 1% |
| Apr 2026 | 47.6% | 17.4% | 6.5% | 5.2% | 2.8% | 4.3% | 4.3% | 2.8% | 2.8% | 2.8% | 2.3% | 1% |
| May 2026 | 43.9% | 19.6% | 7.4% | 4.8% | 3.2% | 3.9% | 4.8% | 2.6% | 2.6% | 3.9% | 2.1% | 1.1% |
| Jun 2026 | 45.1% | 20.2% | 6.2% | 4.9% | 2.7% | 3.3% | 4% | 2.7% | 2.7% | 4.9% | 2.2% | 1.2% |
| Jul 2026 | 44.6% | 20% | 7.5% | 6% | 2.7% | 3.3% | 3.3% | 3.3% | 2.7% | 4% | 2.2% | 0.78% |
| Aug 2026 | 45.8% | 20.5% | 6.3% | 6.1% | 2.7% | 3.3% | 3.3% | 3.3% | 2.2% | 3.3% | 2.2% | 0.8% |
| Sep 2026 | 46.9% | 21% | 6.5% | 5.1% | 2.8% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.82% |
| Oct 2026 | 45.9% | 20.5% | 6.3% | 5% | 3.3% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 1.8% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 74K | 0% | -1 points | |
| 2, held 2nd | 20.5% | 33.1K | 0% | -0.4 points | |
| 3, held 3rd | 6.3% | 10.2K | 0% | -0.1 points | |
| 4, held 4th | 5% | 8.1K | 0% | -0.1 points | |
| 5, moved from 7th to 5th | 3.3% | 5.4K | +22.7% | +0.6 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 3.3% | 5.4K | 0% | -0.1 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 3.3% | 5.4K | 0% | -0.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 3.3% | 5.4K | +22.7% | +0.6 points | |
| 9, moved from 11th to 9th | 3.3% | 5.4K | +50% | +1.1 pointsmoved from 11th to 9th | |
| 10, moved from 9th to 10th | 2.7% | 4.4K | 0% | -0.1 pointsmoved from 9th to 10th | |
| 11, moved from 10th to 11th | 1.8% | 2.9K | -19.4% | -0.5 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.99% | 1.6K | +23.1% | +0.2 points |
1.
Bluevine45.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -1 points.
2.
OnDeck20.5%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Fundbox6.3%
Held 3rd. 10.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Lendio5%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Credibly3.3%
Moved from 7th to 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
3.3%
Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.3%
Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Kapitus3.3%
Held 8th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
3.3%
Moved from 11th to 9th. 5.4K estimated branded searches, +50% vs prior month. Share +1.1 points.
2.7%
Moved from 9th to 10th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.
Biz2Credit1.8%
Moved from 10th to 11th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.
12.Kabbage
0.99%
Held 12th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Compare popularity between Headway Capital and its closest rivals
Every comparison with Headway Capital
11 comparisons
- Bluevine vs Headway Capital
- Credibly vs Headway Capital
- Fora Financial vs Headway Capital
- Fundbox vs Headway Capital
- Headway Capital vs Kapitus
- Headway Capital vs Lendio
- Headway Capital vs National Funding
- Headway Capital vs OnDeck
- Headway Capital vs Rapid Finance
- Biz2Credit vs Headway Capital
- Headway Capital vs Kabbage
How has branded search demand for Headway Capital changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Headway Capital in the United States fell from 8.1K to 5.4K.
- Across the 12 months ending October 2026, Headway Capital’s share of searches among small business lenders in the United States decreased from 5.7% to 3.3%.
- Across the 12 months ending October 2026, Headway Capital’s share of searches among small business lenders in the United States peaked at 6.3% in December 2025 and was lowest at 3.3% in July 2026.
- Across the 12 months ending October 2026, Headway Capital fell from 5th to 7th among small business lenders in the United States.
How did search popularity change for United States small business lenders in October 2026?
6 changes
In October 2026, National Funding overtook Rapid Finance and Biz2Credit to rank 9th among small business lenders in the United States, with 3.3% of the searches.
In October 2026, Credibly overtook Fora Financial and Headway Capital to rank 5th among small business lenders in the United States, with 3.3% of the searches.
In October 2026, Kapitus gained share of searches among small business lenders in the United States, from 2.8% to 3.3%.
In October 2026, Bluevine lost share of searches among small business lenders in the United States, from 46.9% to 45.9%.
Rapid Finance’s share of searches among small business lenders in the United States has lost ground for 3 months in a row, from 4% to 2.7% in October 2026.
Estimated monthly branded searches for OnDeck in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.
How are Headway Capital’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Headway Capital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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