Headway Capital vs Kapitus:Which is more popular in the United States?
In October 2026, Headway Capital and Kapitus were level in searches among small business lenders in the United States, with an estimated 5.4K branded searches each, at 3.3% of the total each. When we asked ChatGPT and Google AI Overviews about small business lenders, Headway Capital appeared in one of the five answers and Kapitus in none.
Who do people search for more?
Headway Capital and Kapitus are searched for about as often as each other.
Who does AI mention more?
Headway Capital, mentioned in 1 of 5 answers, Kapitus in 0
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Headway Capital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kapitus did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business lenders
5 answers
Asked ChatGPT
“What's the best place to get a small business loan online?”
Asked ChatGPT
“Which online lenders are best for a small business line of credit?”
Asked ChatGPT
“What's the best lender in the US for small business working capital?”
Searched Google, AI Overview
“small business loans”
Searched Google, AI Overview
“online business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Headway Capital or Kapitus more popular in search?
This chart shows how often people search Google for Headway Capital and Kapitus by name. Each line represents a brand's share of searches for all 12 small business lenders we track, month by month, from searches in United States.
Share of searches by month for Headway Capital, Kapitus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluevine | OnDeck | Fundbox | Lendio | Credibly | Fora Financial | Headway Capital | Kapitus | National Funding | Rapid Finance | Biz2Credit | Kabbage |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.5% | 19% | 7.1% | 6.9% | 3.1% | 3.8% | 5.7% | 2.5% | 2% | 2.5% | 3.1% | 1.7% |
| Dec 2025 | 38.5% | 21.1% | 7.9% | 6.3% | 3.4% | 4.2% | 6.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.5% |
| Jan 2026 | 37.3% | 20.4% | 7.6% | 6.1% | 3.3% | 5% | 6.1% | 3.3% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 38.2% | 20.9% | 7.8% | 6.3% | 3.4% | 4.2% | 6.3% | 3.4% | 2.8% | 2.8% | 2.8% | 1.2% |
| Mar 2026 | 47.5% | 17.4% | 6.5% | 5.2% | 3.5% | 3.5% | 5.2% | 2.8% | 2.3% | 2.8% | 2.3% | 1% |
| Apr 2026 | 47.6% | 17.4% | 6.5% | 5.2% | 2.8% | 4.3% | 4.3% | 2.8% | 2.8% | 2.8% | 2.3% | 1% |
| May 2026 | 43.9% | 19.6% | 7.4% | 4.8% | 3.2% | 3.9% | 4.8% | 2.6% | 2.6% | 3.9% | 2.1% | 1.1% |
| Jun 2026 | 45.1% | 20.2% | 6.2% | 4.9% | 2.7% | 3.3% | 4% | 2.7% | 2.7% | 4.9% | 2.2% | 1.2% |
| Jul 2026 | 44.6% | 20% | 7.5% | 6% | 2.7% | 3.3% | 3.3% | 3.3% | 2.7% | 4% | 2.2% | 0.78% |
| Aug 2026 | 45.8% | 20.5% | 6.3% | 6.1% | 2.7% | 3.3% | 3.3% | 3.3% | 2.2% | 3.3% | 2.2% | 0.8% |
| Sep 2026 | 46.9% | 21% | 6.5% | 5.1% | 2.8% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.82% |
| Oct 2026 | 45.9% | 20.5% | 6.3% | 5% | 3.3% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 1.8% | 0.99% |
How has branded search for Headway Capital and Kapitus changed in the United States over the last 12 months?
3 findings
- Headway Capital was ahead of Kapitus in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Headway Capital’s share of searches among small business lenders in the United States moved from 5.7% to 3.3%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending October 2026, Kapitus’ share of searches among small business lenders in the United States moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
How did search popularity change for United States small business lenders in October 2026?
3 changes
In October 2026, Credibly overtook Fora Financial and Headway Capital to rank 5th among small business lenders in the United States, with 3.3% of the searches.
In October 2026, Kapitus gained share of searches among small business lenders in the United States, from 2.8% to 3.3%.
Estimated monthly branded searches for Headway Capital in the United States fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026.
How are Headway Capital’s and Kapitus’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Headway Capital’s and Kapitus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Headway Capital
1 branded search term
- headway capital
Kapitus
1 branded search term
- kapitus
Other head-to-heads among small business lenders
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