Lendio vs OnDeck:Which is more popular in the United States?
In October 2026, OnDeck had more branded searches than Lendio among small business lenders in the United States. OnDeck had about 33,100 branded searches, while Lendio had 8,100. OnDeck made up 20.5% of all small business lender searches we track, and Lendio accounted for 5%. When we asked ChatGPT and Google AI Overviews about small business lenders, Lendio and OnDeck each appeared in two of the five answers. Lendio was mentioned before OnDeck in two out of three answers that named either.
Who do people search for more?
OnDeck, about 4 searches for every 1 for Lendio
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Lendio, named ahead of OnDeck in 2 of 3 answers
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Top small business lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lendio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OnDeck was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lendio was listed before OnDeck in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business lenders
5 answers
Asked ChatGPT
“What's the best place to get a small business loan online?”
Asked ChatGPT
“Which online lenders are best for a small business line of credit?”
Asked ChatGPT
“What's the best lender in the US for small business working capital?”
Searched Google, AI Overview
“small business loans”
Searched Google, AI Overview
“online business loans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Lendio or OnDeck more popular in search?
This chart shows how often people search Google for Lendio and OnDeck by name. Each line represents a brand's share of searches for all 12 small business lenders we track, month by month, from searches in United States.
Share of searches by month for OnDeck, Lendio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bluevine | OnDeck | Fundbox | Lendio | Credibly | Fora Financial | Headway Capital | Kapitus | National Funding | Rapid Finance | Biz2Credit | Kabbage |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.5% | 19% | 7.1% | 6.9% | 3.1% | 3.8% | 5.7% | 2.5% | 2% | 2.5% | 3.1% | 1.7% |
| Dec 2025 | 38.5% | 21.1% | 7.9% | 6.3% | 3.4% | 4.2% | 6.3% | 2.8% | 2.3% | 2.8% | 2.8% | 1.5% |
| Jan 2026 | 37.3% | 20.4% | 7.6% | 6.1% | 3.3% | 5% | 6.1% | 3.3% | 3.3% | 3.3% | 2.7% | 1.5% |
| Feb 2026 | 38.2% | 20.9% | 7.8% | 6.3% | 3.4% | 4.2% | 6.3% | 3.4% | 2.8% | 2.8% | 2.8% | 1.2% |
| Mar 2026 | 47.5% | 17.4% | 6.5% | 5.2% | 3.5% | 3.5% | 5.2% | 2.8% | 2.3% | 2.8% | 2.3% | 1% |
| Apr 2026 | 47.6% | 17.4% | 6.5% | 5.2% | 2.8% | 4.3% | 4.3% | 2.8% | 2.8% | 2.8% | 2.3% | 1% |
| May 2026 | 43.9% | 19.6% | 7.4% | 4.8% | 3.2% | 3.9% | 4.8% | 2.6% | 2.6% | 3.9% | 2.1% | 1.1% |
| Jun 2026 | 45.1% | 20.2% | 6.2% | 4.9% | 2.7% | 3.3% | 4% | 2.7% | 2.7% | 4.9% | 2.2% | 1.2% |
| Jul 2026 | 44.6% | 20% | 7.5% | 6% | 2.7% | 3.3% | 3.3% | 3.3% | 2.7% | 4% | 2.2% | 0.78% |
| Aug 2026 | 45.8% | 20.5% | 6.3% | 6.1% | 2.7% | 3.3% | 3.3% | 3.3% | 2.2% | 3.3% | 2.2% | 0.8% |
| Sep 2026 | 46.9% | 21% | 6.5% | 5.1% | 2.8% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.82% |
| Oct 2026 | 45.9% | 20.5% | 6.3% | 5% | 3.3% | 3.3% | 3.3% | 3.3% | 3.3% | 2.7% | 1.8% | 0.99% |
How has branded search for Lendio and OnDeck changed in the United States over the last 12 months?
3 findings
- OnDeck was ahead of Lendio in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lendio’s share of searches among small business lenders in the United States moved from 6.9% to 5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending October 2026, OnDeck’s share of searches among small business lenders in the United States moved from 19% to 20.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for United States small business lenders in October 2026?
2 changes
How are Lendio’s and OnDeck’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lendio’s and OnDeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among small business lenders
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