Hawaiian Tropic vs Sun Bum:Which is more popular?
In September 2026, Sun Bum had more branded searches than Hawaiian Tropic among sunscreen brands in the United States. Sun Bum had about 22,200 branded searches, while Hawaiian Tropic had 5,400. Sun Bum made up 6.7% of all sunscreen brand searches we track, and Hawaiian Tropic accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, neither Hawaiian Tropic nor Sun Bum appeared in any of the five answers.
Who do people search for more?
Sun Bum, about 4 searches for every 1 for Hawaiian Tropic
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hawaiian Tropic nor Sun Bum showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sunscreen should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What is the best sunscreen for your face?”
Searched Google, AI Overview
“sunscreen”
Searched Google, AI Overview
“sunscreen for face”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Hawaiian Tropic or Sun Bum more popular in search?
This chart shows how often people search Google for Hawaiian Tropic and Sun Bum by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.
Share of searches by month for Sun Bum, Hawaiian Tropic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | La Roche-Posay | Banana Boat | EltaMD | Supergoop! | Blue Lizard | Sun Bum | Neutrogena | CeraVe | Coppertone | Hawaiian Tropic | Australian Gold | Aveeno | Isntree |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 13.8% | 20.6% | 13.8% | 11.3% | 2.2% | 6.2% | 5% | 3.4% | 2.8% | 1.5% | 0.65% | 0.99% | 0.99% |
| Nov 2025 | 24% | 13.1% | 10.7% | 16% | 16% | 1.7% | 5.9% | 3.9% | 3.2% | 1.7% | 1.4% | 0.52% | 0.78% | 0.94% |
| Dec 2025 | 21% | 14.1% | 14.1% | 14.1% | 14.1% | 2.8% | 6.3% | 4.2% | 3.4% | 1.9% | 1.9% | 0.56% | 0.83% | 0.83% |
| Jan 2026 | 19.8% | 13.2% | 13.2% | 13.2% | 13.2% | 4% | 7.3% | 4.8% | 4% | 2.2% | 2.6% | 0.78% | 0.78% | 0.95% |
| Feb 2026 | 18.4% | 15% | 15% | 12.3% | 12.3% | 3.7% | 6.7% | 4.5% | 4.5% | 2% | 3% | 0.88% | 0.88% | 0.88% |
| Mar 2026 | 16.5% | 13.5% | 11% | 11% | 13.5% | 6% | 9% | 6% | 4% | 1.8% | 4% | 1.5% | 0.98% | 0.98% |
| Apr 2026 | 16.3% | 13.3% | 10.9% | 10.9% | 13.3% | 7.3% | 8.9% | 6% | 4.9% | 1.8% | 3.3% | 1.2% | 1.2% | 0.97% |
| May 2026 | 12.6% | 12.6% | 10.3% | 8.4% | 18.8% | 10.3% | 8.4% | 5.7% | 4.6% | 1.4% | 3.8% | 1.4% | 0.92% | 0.61% |
| Jun 2026 | 14.4% | 14.4% | 9.7% | 7.9% | 9.7% | 14.4% | 9.7% | 6.5% | 4.3% | 1.6% | 3.6% | 1.9% | 1.1% | 0.58% |
| Jul 2026 | 14.6% | 14.6% | 11.9% | 8% | 9.7% | 14.6% | 8% | 6.5% | 4.4% | 1.9% | 2.9% | 1.6% | 0.87% | 0.58% |
| Aug 2026 | 16.2% | 16.2% | 13.3% | 10.9% | 8.9% | 8.9% | 7.3% | 7.3% | 4% | 1.8% | 2.2% | 1.2% | 0.97% | 0.97% |
| Sep 2026 | 18.4% | 15% | 12.3% | 12.3% | 12.3% | 6.7% | 6.7% | 5.5% | 4.5% | 2% | 1.6% | 0.88% | 0.88% | 0.73% |
How has the Hawaiian Tropic and Sun Bum comparison changed over the last 12 months?
3 findings
- Sun Bum was ahead of Hawaiian Tropic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United States moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for United States sunscreen brands in September 2026?
2 changes
In September 2026, Hawaiian Tropic lost share of searches among sunscreen brands in the United States, from 2.2% to 1.6%.
In September 2026, Sun Bum lost share of searches among sunscreen brands in the United States, from 7.3% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hawaiian Tropic’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hawaiian Tropic
1 branded search term
- hawaiian tropic
Sun Bum
1 branded search term
- sun bum
Other head-to-heads among sunscreen brands
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