How popular isSun Bum?
In September 2026, people searched for Sun Bum by name about 22,200 times in the United States, a 22.7% increase from the previous year. These searches made up 6.7% of all United States sunscreen brand searches, placing Sun Bum seventh out of 14 brands. When we asked both ChatGPT and Google AI Overviews about sunscreen brands, Sun Bum did not appear in any of the answers.
Sun Bum is the seventh most searched of 14 competitors and not listed in any AI answer.
Beauty of JoseonShare of searches 18.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
La Roche-PosayShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Banana BoatShare of searches 12.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
EltaMDShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Sun BumShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Sun Bum and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sun Bum did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sunscreen should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What is the best sunscreen for your face?”
Searched Google, AI Overview
“sunscreen”
Searched Google, AI Overview
“sunscreen for face”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which sunscreen brands compete with Sun Bum?
Share of searches by month for Beauty of Joseon, La Roche-Posay, Banana Boat, EltaMD, Supergoop!, Blue Lizard, Sun Bum, Neutrogena, CeraVe, Coppertone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | La Roche-Posay | Banana Boat | EltaMD | Supergoop! | Blue Lizard | Sun Bum | Neutrogena | CeraVe | Coppertone | Hawaiian Tropic | Australian Gold | Aveeno | Isntree |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 13.8% | 20.6% | 13.8% | 11.3% | 2.2% | 6.2% | 5% | 3.4% | 2.8% | 1.5% | 0.65% | 0.99% | 0.99% |
| Nov 2025 | 24% | 13.1% | 10.7% | 16% | 16% | 1.7% | 5.9% | 3.9% | 3.2% | 1.7% | 1.4% | 0.52% | 0.78% | 0.94% |
| Dec 2025 | 21% | 14.1% | 14.1% | 14.1% | 14.1% | 2.8% | 6.3% | 4.2% | 3.4% | 1.9% | 1.9% | 0.56% | 0.83% | 0.83% |
| Jan 2026 | 19.8% | 13.2% | 13.2% | 13.2% | 13.2% | 4% | 7.3% | 4.8% | 4% | 2.2% | 2.6% | 0.78% | 0.78% | 0.95% |
| Feb 2026 | 18.4% | 15% | 15% | 12.3% | 12.3% | 3.7% | 6.7% | 4.5% | 4.5% | 2% | 3% | 0.88% | 0.88% | 0.88% |
| Mar 2026 | 16.5% | 13.5% | 11% | 11% | 13.5% | 6% | 9% | 6% | 4% | 1.8% | 4% | 1.5% | 0.98% | 0.98% |
| Apr 2026 | 16.3% | 13.3% | 10.9% | 10.9% | 13.3% | 7.3% | 8.9% | 6% | 4.9% | 1.8% | 3.3% | 1.2% | 1.2% | 0.97% |
| May 2026 | 12.6% | 12.6% | 10.3% | 8.4% | 18.8% | 10.3% | 8.4% | 5.7% | 4.6% | 1.4% | 3.8% | 1.4% | 0.92% | 0.61% |
| Jun 2026 | 14.4% | 14.4% | 9.7% | 7.9% | 9.7% | 14.4% | 9.7% | 6.5% | 4.3% | 1.6% | 3.6% | 1.9% | 1.1% | 0.58% |
| Jul 2026 | 14.6% | 14.6% | 11.9% | 8% | 9.7% | 14.6% | 8% | 6.5% | 4.4% | 1.9% | 2.9% | 1.6% | 0.87% | 0.58% |
| Aug 2026 | 16.2% | 16.2% | 13.3% | 10.9% | 8.9% | 8.9% | 7.3% | 7.3% | 4% | 1.8% | 2.2% | 1.2% | 0.97% | 0.97% |
| Sep 2026 | 18.4% | 15% | 12.3% | 12.3% | 12.3% | 6.7% | 6.7% | 5.5% | 4.5% | 2% | 1.6% | 0.88% | 0.88% | 0.73% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 18.4% | 60.5K | -18.2% | +2.1 points | |
| 2, held 2nd | 15% | 49.5K | -33.1% | -1.2 points | |
| 3, held 3rd | 12.3% | 40.5K | -33.1% | -1 points | |
| 4, held 4th | 12.3% | 40.5K | -18.2% | +1.4 points | |
| 5, moved from 6th to 5th | 12.3% | 40.5K | 0% | +3.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.7% | 22.2K | -45.2% | -2.1 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 6.7% | 22.2K | -32.9% | -0.5 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 5.5% | 18.1K | -45.3% | -1.8 pointsmoved from 7th to 8th | |
| 9, held 9th | 4.5% | 14.8K | -18.2% | +0.5 points | |
| 10, moved from 11th to 10th | 2% | 6.6K | -18.5% | +0.2 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.6% | 5.4K | -45.5% | -0.5 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.88% | 2.9K | -46.3% | -0.3 points | |
| 13, held 13th | 0.88% | 2.9K | -34.1% | -0.1 points | |
| 14, held 14th | 0.73% | 2.4K | -45.5% | -0.2 points |
18.4%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share +2.1 points.
15%
Held 2nd. 49.5K estimated branded searches, -33.1% vs prior month. Share -1.2 points.
12.3%
Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -1 points.
4.
EltaMD12.3%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.4 points.
12.3%
Moved from 6th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +3.4 points.
6.7%
Moved from 5th to 6th. 22.2K estimated branded searches, -45.2% vs prior month. Share -2.1 points.
7.
Sun Bum6.7%
Moved from 8th to 7th. 22.2K estimated branded searches, -32.9% vs prior month. Share -0.5 points.
5.5%
Moved from 7th to 8th. 18.1K estimated branded searches, -45.3% vs prior month. Share -1.8 points.
9.
CeraVe4.5%
Held 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.5 points.
10.
Coppertone2%
Moved from 11th to 10th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.2 points.
1.6%
Moved from 10th to 11th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.5 points.
0.88%
Held 12th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.3 points.
13.
Aveeno0.88%
Held 13th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.1 points.
14.
Isntree0.73%
Held 14th. 2.4K estimated branded searches, -45.5% vs prior month. Share -0.2 points.
La Roche-Posay, Neutrogena and CeraVe sell other things too, so only their searches that name this product count here, like “la roche posay sunscreen”.
Compare popularity between Sun Bum and its closest rivals
Every comparison with Sun Bum
13 comparisons
How has branded search demand for Sun Bum changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sun Bum in the United States rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States increased from 6.2% to 6.7%.
- Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States peaked at 9.7% in June 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, Sun Bum fell from 6th to 7th among sunscreen brands in the United States.
How did search popularity change for United States sunscreen brands in September 2026?
6 changes
In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.
In September 2026, Beauty of Joseon gained share of searches among sunscreen brands in the United States, from 16.2% to 18.4%.
In September 2026, EltaMD gained share of searches among sunscreen brands in the United States, from 10.9% to 12.3%.
In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.
In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.
In September 2026, Neutrogena lost share of searches among sunscreen brands in the United States, from 7.3% to 5.5%.
How are Sun Bum’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sun Bum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sun bum
Who owns Sun Bum?
Sun Bum is owned by 
SC Johnson. Brandwave also tracks 
Mrs. Meyer’s Clean Day, owned by the same company, in the United States.
Do you work for Sun Bum? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sun Bum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.