Brandwave

Blue Lizard vs Sun Bum:Which is more popular?

In September 2026, Blue Lizard and Sun Bum were level in searches among sunscreen brands in the United States, with an estimated 22.2K branded searches each, at 6.7% of the total each. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in one of the five answers and Sun Bum in none.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

Blue Lizard and Sun Bum are searched for about as often as each other.

Blue Lizard 22.2K searchesSun Bum 22.2K searches

Who does AI mention more?

Blue Lizard, mentioned in 1 of 5 answers, Sun Bum in 0

Blue Lizard in 1 of 5Sun Bum in 0 of 5

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Lizard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sun Bum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. Coppertone–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coppertone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Blue Lizard or Sun Bum more popular in search?

This chart shows how often people search Google for Blue Lizard and Sun Bum by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Blue Lizard and Sun Bum among sunscreen brands in the United States, by month

Share of searches by month for Blue Lizard, Sun Bum. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

How has the Blue Lizard and Sun Bum comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Blue Lizard took it in May 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sunscreen brands in the United States moved from 2.2% to 6.7%, and its estimated monthly branded searches moved from 6.6K to 22.2K.
  • Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for United States sunscreen brands in September 2026?

3 changes

  1. In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.

  2. In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.

  3. In September 2026, Sun Bum lost share of searches among sunscreen brands in the United States, from 7.3% to 6.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Sun Bum

1 branded search term

  • sun bum

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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