Brandwave

Halo Top vs Kemps:Which is more popular?

In September 2026, Halo Top had more branded searches than Kemps among frozen yoghurt brands in the United States. Halo Top had about 27,100 branded searches, while Kemps had 1,600. Halo Top made up 5.7% of all frozen yoghurt brand searches we track, and Kemps accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about frozen yoghurt brands, Kemps appeared in two of the four answers and Halo Top in none.

Among frozen yoghurt brands in the United States in September 2026

Who do people search for more?

Halo Top, about 17 searches for every 1 for Kemps

Halo Top 27.1K searchesKemps 1.6K searches

Who does AI mention more?

Kemps, mentioned in 2 of 4 answers, Halo Top in 0

Kemps in 2 of 4Halo Top in 0 of 4

Who does AI recommend more?

Kemps, the only one of the two named

Kemps first in 2Halo Top never named

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Top frozen yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kemps was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Halo Top did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yasso1st
  2. Yogurtland2nd
  3. Pinkberry3rd
  4. Kemps4th
  5. Blue Bunny5th
  6. Menchie's6th
  7. TCBY7th
  8. Ben & Jerry's8th
  9. Halo Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pinkberry4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Menchie's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yasso3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yogurtland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TCBY2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kemps2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bunny2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about frozen yoghurt brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Halo Top or Kemps more popular in search?

This chart shows how often people search Google for Halo Top and Kemps by name. Each line represents a brand's share of searches for all nine frozen yoghurt brands we track, month by month, from searches in United States.

Halo Top and Kemps among frozen yoghurt brands in the United States, by month

Share of searches by month for Halo Top, Kemps. The figures are in the table below the chart.

View monthly share of searches table
MonthMenchie'sPinkberryTCBYYassoHalo TopYogurtlandKempsBen & Jerry'sBlue Bunny
Oct 202536.7%30%16.5%4.9%6%4.9%0.36%0.42%0.11%
Nov 202536.8%30%16.5%4.9%6.1%4.9%0.27%0.44%0.09%
Dec 202541.6%27.7%15.2%4.6%4.6%5.6%0.25%0.41%0.1%
Jan 202637%30.2%13.6%6.1%7.4%5%0.29%0.36%0.11%
Feb 202652.3%19.1%12.9%4.7%5.8%4.7%0.23%0.28%0.07%
Mar 202640.5%27.2%14.9%6.7%5.5%4.5%0.26%0.4%0.1%
Apr 202634%27.9%15.3%10.2%6.9%4.6%0.27%0.61%0.1%
May 202636.4%24.4%20%8.9%4.9%4.9%0.24%0.28%0.07%
Jun 202635.7%29.2%16%8.8%5.9%3.9%0.28%0.19%0.09%
Jul 202638.6%25.9%17.3%7.8%6.4%3.5%0.38%0.09%0.16%
Aug 202632.8%32.8%14.8%8.1%6.6%4.4%0.31%0.1%0.14%
Sep 202634.7%28.4%19%7%5.7%4.7%0.34%0.1%0.1%

How has the Halo Top and Kemps comparison changed over the last 12 months?

3 findings

How did search popularity change for United States frozen yoghurt brands in September 2026?

1 change
  1. In September 2026, Halo Top lost share of searches among frozen yoghurt brands in the United States, from 6.6% to 5.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Halo Top’s and Kemps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Halo Top

1 branded search term

  • halo top

Kemps

1 branded search term

  • kemps frozen yogurt

How the Brand Demand Index is measured

Other head-to-heads among frozen yoghurt brands

Creator with pink hair and a pink jacket

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