Fresh Step vs Sustainably Yours:Which is more popular?
In September 2026, Sustainably Yours had more branded searches than Fresh Step among cat litter brands in the United States. Sustainably Yours had about 8,100 branded searches, while Fresh Step had 4,400. Sustainably Yours made up 5.9% of all cat litter brand searches we track, and Fresh Step accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Fresh Step appeared in one of the five answers and Sustainably Yours in none.
Who do people search for more?
Sustainably Yours, about 84% more searches than Fresh Step
Who does AI mention more?
Fresh Step, mentioned in 1 of 5 answers, Sustainably Yours in 0
Follow Fresh Step vs Sustainably Yours and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cat litter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresh Step was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sustainably Yours did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat litter brands
5 answers
Asked ChatGPT
“What's the best cat litter?”
Asked ChatGPT
“Which cat litter controls odor best?”
Asked ChatGPT
“What's the best natural cat litter?”
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Fresh Step or Sustainably Yours more popular in search?
This chart shows how often people search Google for Fresh Step and Sustainably Yours by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.
Share of searches by month for Sustainably Yours, Fresh Step. The figures are in the table below the chart.
View monthly share of searches table
| Month | PrettyLitter | World's Best Cat Litter | Arm & Hammer | Sustainably Yours | Tidy Cats | Fresh Step | Dr. Elsey's | Okocat | Scoop Away | Boxiecat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 25.4% | 9.3% | 6.2% | 4.1% | 2.8% | 2.3% | 1.5% | 1% | 1% |
| Nov 2025 | 48.6% | 21.7% | 9.7% | 6.5% | 4.3% | 2.9% | 2.4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 46.8% | 25.6% | 9.4% | 6.3% | 3.4% | 2.8% | 2.3% | 1.2% | 1% | 1.2% |
| Jan 2026 | 46.1% | 25.2% | 9.2% | 6.2% | 4.1% | 3.4% | 2.2% | 1.2% | 1.2% | 1.2% |
| Feb 2026 | 42.3% | 28.3% | 8.5% | 8.5% | 3.8% | 3.1% | 2% | 1.3% | 1.1% | 1.1% |
| Mar 2026 | 43.8% | 24% | 10.7% | 7.2% | 3.9% | 3.9% | 2.6% | 1.4% | 1.4% | 1.2% |
| Apr 2026 | 42.4% | 23.2% | 10.4% | 8.5% | 4.6% | 3.8% | 2.5% | 1.6% | 1.6% | 1.4% |
| May 2026 | 44.5% | 24.4% | 8.9% | 7.3% | 4.9% | 3.2% | 2.6% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.7% | 25% | 9.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.2% | 1.4% | 1.2% |
| Jul 2026 | 42.7% | 28.6% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% | 1.1% | 1.3% | 1.1% |
| Aug 2026 | 42.5% | 23.2% | 10.4% | 7% | 5.7% | 3.8% | 3.1% | 1.3% | 1.7% | 1.3% |
| Sep 2026 | 44.4% | 24.3% | 10.9% | 5.9% | 4.8% | 3.2% | 2.6% | 1.4% | 1.4% | 0.95% |
How has the Fresh Step and Sustainably Yours comparison changed over the last 12 months?
3 findings
- Sustainably Yours was ahead of Fresh Step in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresh Step’s share of searches among cat litter brands in the United States moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Sustainably Yours’ share of searches among cat litter brands in the United States moved from 6.2% to 5.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for United States cat litter brands in September 2026?
2 changes
In September 2026, Sustainably Yours lost share of searches among cat litter brands in the United States, from 7% to 5.9%.
In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fresh Step’s and Sustainably Yours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh Step
1 branded search term
- fresh step
Sustainably Yours
1 branded search term
- sustainably yours cat litter
Other head-to-heads among cat litter brands
- PrettyLitter vs World's Best Cat Litter: compare popularity
- PrettyLitter vs Arm & Hammer: compare popularity
- PrettyLitter vs Sustainably Yours: compare popularity
- PrettyLitter vs Tidy Cats: compare popularity
- World's Best Cat Litter vs Arm & Hammer: compare popularity
- World's Best Cat Litter vs Sustainably Yours: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.