Fresh Step vs Scoop Away:Which is more popular?
In September 2026, Fresh Step had more branded searches than Scoop Away among cat litter brands in the United States. Fresh Step had about 4,400 branded searches, while Scoop Away had 1,900. Fresh Step made up 3.2% of all cat litter brand searches we track, and Scoop Away accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about cat litter brands, Fresh Step appeared in one of the five answers and Scoop Away in none.
Who do people search for more?
Fresh Step, about 2 searches for every 1 for Scoop Away
Who does AI mention more?
Fresh Step, mentioned in 1 of 5 answers, Scoop Away in 0
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Top cat litter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fresh Step was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Scoop Away did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
World's Best Cat Litter2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dr. Elsey's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okocat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tidy Cats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fresh Step1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boxiecat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PrettyLitter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sustainably Yours0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scoop Away0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat litter brands
5 answers
Asked ChatGPT
“What's the best cat litter?”
Asked ChatGPT
“Which cat litter controls odor best?”
Asked ChatGPT
“What's the best natural cat litter?”
Searched Google, AI Overview
“cat litter”
Searched Google, AI Overview
“best cat litter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Fresh Step or Scoop Away more popular in search?
This chart shows how often people search Google for Fresh Step and Scoop Away by name. Each line represents a brand's share of searches for all ten cat litter brands we track, month by month, from searches in United States.
Share of searches by month for Fresh Step, Scoop Away. The figures are in the table below the chart.
View monthly share of searches table
| Month | PrettyLitter | World's Best Cat Litter | Arm & Hammer | Sustainably Yours | Tidy Cats | Fresh Step | Dr. Elsey's | Okocat | Scoop Away | Boxiecat |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 25.4% | 9.3% | 6.2% | 4.1% | 2.8% | 2.3% | 1.5% | 1% | 1% |
| Nov 2025 | 48.6% | 21.7% | 9.7% | 6.5% | 4.3% | 2.9% | 2.4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 46.8% | 25.6% | 9.4% | 6.3% | 3.4% | 2.8% | 2.3% | 1.2% | 1% | 1.2% |
| Jan 2026 | 46.1% | 25.2% | 9.2% | 6.2% | 4.1% | 3.4% | 2.2% | 1.2% | 1.2% | 1.2% |
| Feb 2026 | 42.3% | 28.3% | 8.5% | 8.5% | 3.8% | 3.1% | 2% | 1.3% | 1.1% | 1.1% |
| Mar 2026 | 43.8% | 24% | 10.7% | 7.2% | 3.9% | 3.9% | 2.6% | 1.4% | 1.4% | 1.2% |
| Apr 2026 | 42.4% | 23.2% | 10.4% | 8.5% | 4.6% | 3.8% | 2.5% | 1.6% | 1.6% | 1.4% |
| May 2026 | 44.5% | 24.4% | 8.9% | 7.3% | 4.9% | 3.2% | 2.6% | 1.4% | 1.4% | 1.4% |
| Jun 2026 | 45.7% | 25% | 9.1% | 6.1% | 4.1% | 3.3% | 2.7% | 1.2% | 1.4% | 1.2% |
| Jul 2026 | 42.7% | 28.6% | 8.5% | 5.7% | 4.7% | 3.1% | 3.1% | 1.1% | 1.3% | 1.1% |
| Aug 2026 | 42.5% | 23.2% | 10.4% | 7% | 5.7% | 3.8% | 3.1% | 1.3% | 1.7% | 1.3% |
| Sep 2026 | 44.4% | 24.3% | 10.9% | 5.9% | 4.8% | 3.2% | 2.6% | 1.4% | 1.4% | 0.95% |
How has the Fresh Step and Scoop Away comparison changed over the last 12 months?
3 findings
- Fresh Step was ahead of Scoop Away in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fresh Step’s share of searches among cat litter brands in the United States moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Scoop Away’s share of searches among cat litter brands in the United States moved from 1% to 1.4%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for United States cat litter brands in September 2026?
2 changes
In September 2026, Fresh Step lost share of searches among cat litter brands in the United States, from 3.8% to 3.2%.
In September 2026, Scoop Away fell from 8th to 9th among cat litter brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fresh Step’s and Scoop Away’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fresh Step
1 branded search term
- fresh step
Scoop Away
1 branded search term
- scoop away
Other head-to-heads among cat litter brands
- PrettyLitter vs World's Best Cat Litter: compare popularity
- PrettyLitter vs Arm & Hammer: compare popularity
- PrettyLitter vs Sustainably Yours: compare popularity
- PrettyLitter vs Tidy Cats: compare popularity
- World's Best Cat Litter vs Arm & Hammer: compare popularity
- World's Best Cat Litter vs Sustainably Yours: compare popularity
Put your own brand in this comparison
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