Brandwave

Firstleaf vs Wine Insiders:Which is more popular?

In September 2026, Wine Insiders had more branded searches than Firstleaf among wine clubs in the United States. Wine Insiders had about 2,900 branded searches, while Firstleaf had 1,900. Wine Insiders made up 9.6% of all wine club searches we track, and Firstleaf accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about wine clubs, Firstleaf appeared in all five answers and Wine Insiders in one. Firstleaf was mentioned before Wine Insiders in every answer.

Among wine clubs in the United States in September 2026

Who do people search for more?

Wine Insiders, about 53% more searches than Firstleaf

Wine Insiders 2.9K searchesFirstleaf 1.9K searches

Who does AI mention more?

Firstleaf, mentioned in every answer we collected

Firstleaf in 5 of 5Wine Insiders in 1 of 5

Who does AI recommend more?

Firstleaf, named ahead of Wine Insiders in every answer

Firstleaf first in 5Wine Insiders never first

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firstleaf appeared in all five answers. Wine Insiders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Firstleaf was listed before Wine Insiders in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Firstleaf or Wine Insiders more popular in search?

This chart shows how often people search Google for Firstleaf and Wine Insiders by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Firstleaf and Wine Insiders among wine clubs in the United States, by month

Share of searches by month for Wine Insiders, Firstleaf. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Firstleaf and Wine Insiders comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%.

  3. Estimated monthly branded searches for Firstleaf in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firstleaf’s and Wine Insiders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firstleaf

1 branded search term

  • firstleaf

Wine Insiders

1 branded search term

  • wine insiders

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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