Brandwave

Firstleaf vs Plonk Wine Club:Which is more popular?

In September 2026, Firstleaf had more branded searches than Plonk Wine Club among wine clubs in the United States. Firstleaf had about 1,900 branded searches, while Plonk Wine Club had 310. Firstleaf made up 6.3% of all wine club searches we track, and Plonk Wine Club accounted for 1%. When we asked ChatGPT and Google AI Overviews about wine clubs, Firstleaf appeared in all five answers and Plonk Wine Club in four. Firstleaf was mentioned before Plonk Wine Club in four out of five answers.

Among wine clubs in the United States in September 2026

Who do people search for more?

Firstleaf, about 6 searches for every 1 for Plonk Wine Club

Firstleaf 1.9K searchesPlonk Wine Club 310 searches

Who does AI mention more?

Firstleaf, mentioned in every answer we collected

Firstleaf in 5 of 5Plonk Wine Club in 4 of 5

Who does AI recommend more?

Firstleaf, named ahead of Plonk Wine Club in 4 of 5 answers

Firstleaf first in 4Plonk Wine Club first in 1

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firstleaf appeared in all five answers. Plonk Wine Club was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Firstleaf was listed before Plonk Wine Club in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Firstleaf or Plonk Wine Club more popular in search?

This chart shows how often people search Google for Firstleaf and Plonk Wine Club by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Firstleaf and Plonk Wine Club among wine clubs in the United States, by month

Share of searches by month for Firstleaf, Plonk Wine Club. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Firstleaf and Plonk Wine Club comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. Estimated monthly branded searches for Firstleaf in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Plonk Wine Club in the United States fell 34% over 12 measured months, from 470 to 310 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Firstleaf’s and Plonk Wine Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firstleaf

1 branded search term

  • firstleaf

Plonk Wine Club

2 branded search terms

  • plonk wine
  • plonk wine club

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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