Brandwave

Firstleaf vs Gold Medal Wine Club:Which is searched more in the United States?

In September 2026, Firstleaf had more branded searches than Gold Medal Wine Club among wine clubs in the United States. Firstleaf had about 1,900 branded searches, while Gold Medal Wine Club had 140. Firstleaf made up 6.3% of all wine club searches we track, and Gold Medal Wine Club accounted for 0.46%.

Share of searches among wine clubs in the United States in September 2026Is Firstleaf or Gold Medal Wine Club more popular in search?
Firstleaf6.3%1.9K searches
vs
Gold Medal Wine Club0.46%140 searches

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Is Firstleaf or Gold Medal Wine Club more popular in search?

Compare the wine clubs and subscriptions that deliver bottles to your door. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Firstleaf and Gold Medal Wine Club among wine clubs in the United States, by month

Share of searches by month for Firstleaf, Gold Medal Wine Club. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Firstleaf and Gold Medal Wine Club comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. Estimated monthly branded searches for Gold Medal Wine Club in the United States fell 64.1% over 12 measured months, from 390 to 140 in September 2026.

  3. Estimated monthly branded searches for Firstleaf in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firstleaf’s and Gold Medal Wine Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firstleaf

1 branded search term

  • firstleaf

Gold Medal Wine Club

1 branded search term

  • gold medal wine club

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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