Brandwave

EarnIn vs FloatMe:Which is more popular in the United States?

In October 2026, EarnIn had more branded searches than FloatMe among cash advance apps in the United States. EarnIn had about 90,500 branded searches, while FloatMe had 22,200. EarnIn made up 23% of all cash advance app searches we track, and FloatMe accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about cash advance apps, EarnIn appeared in all five answers and FloatMe in none.

Among cash advance apps in the United States in October 2026

Who do people search for more?

EarnIn, about 4 searches for every 1 for FloatMe

EarnIn 90.5K searchesFloatMe 22.2K searches

Who does AI mention more?

EarnIn, mentioned in every answer we collected

EarnIn in 5 of 5FloatMe in 0 of 5

Who does AI recommend more?

EarnIn, the only one of the two named

EarnIn first in 5FloatMe never named

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Top cash advance apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EarnIn appeared in all five answers. FloatMe did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EarnIn1st
  2. Chime2nd
  3. Dave3rd
  4. MoneyLion4th
  5. Brigit5th
  6. Klover–
  7. FloatMe–
  8. Albert–
  9. Cleo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EarnIn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chime5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MoneyLion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brigit3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FloatMe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Albert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cash advance apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is EarnIn or FloatMe more popular in search?

This chart shows how often people search Google for EarnIn and FloatMe by name. Each line represents a brand's share of searches for all nine cash advance apps we track, month by month, from searches in United States.

EarnIn and FloatMe among cash advance apps in the United States, by month

Share of searches by month for EarnIn, FloatMe. The figures are in the table below the chart.

View monthly share of searches table
MonthMoneyLionEarnInBrigitKloverDaveFloatMeAlbertChimeCleo
Nov 202525.9%21.2%17.3%11.6%6.4%7.8%4.2%2.2%3.5%
Dec 202529.7%24.5%13.4%10.9%6%6%4%2.2%3.3%
Jan 202629%23.8%15.9%10.7%5.8%4.8%3.9%2.2%3.9%
Feb 202631%20.7%13.9%11.3%6.2%6.2%4.1%2.3%4.1%
Mar 202633.1%22.3%12.2%12.2%5.4%5.4%3.6%2%3.6%
Apr 202627.7%22.6%15.1%12.4%6.8%5.5%3.7%2.5%3.7%
May 202628.2%23.2%15.5%12.7%5.7%4.6%3.8%2.3%3.8%
Jun 202628.8%23.7%15.8%10.6%5.8%4.7%3.2%2.7%4.7%
Jul 202626.3%21.7%17.7%11.8%6.5%5.3%3.5%2.8%4.3%
Aug 202625.3%25.3%17%11.4%6.2%5.1%2.8%2.7%4.2%
Sep 202628.2%23.2%15.5%12.7%5.7%5.7%2.5%2.8%3.8%
Oct 202627.9%23%15.3%12.6%5.6%5.6%3.8%3.2%3.1%

How has branded search for EarnIn and FloatMe changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States cash advance apps in October 2026?

2 changes
  1. Estimated monthly branded searches for EarnIn in the United States rose 22.3% over 12 measured months, from 74K to 90.5K in October 2026.

  2. Estimated monthly branded searches for FloatMe in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in October 2026.

How are EarnIn’s and FloatMe’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EarnIn’s and FloatMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EarnIn

1 branded search term

  • earnin

FloatMe

1 branded search term

  • floatme

How the Brand Demand Index is measured

Other head-to-heads among cash advance apps

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